Tekelec to Discuss How to Monetize Mobile Broadband at OSS/BSS World Summit
September 26 2011 - 9:00AM
Marketwired
Tekelec (NASDAQ: TKLC), the mobile broadband solutions company, is
a gold sponsor and speaker at the OSS/BSS World Summit, the global
telecom industry summit discussing OSS/BSS sector strategy and
innovation. The conference will be held September 27-28, 2011 at
the Sheraton, The Park Lane Hotel, in London.
Joanne Steinberg, director, strategic marketing, will be a
panelist on the "Analytics, SDM, and Marketing 2.0" session on
monetizing OSS/BSS data. Susan McNeice, Yankee Group's vice
president, software research will moderate the panel, which also
includes Telefónica. This session will take place on September 28
at 3:40 p.m. BST.
Ms. Steinberg will also be leading the discussion on specific
ways to monetize mobile broadband data. This session will take
place shortly after the panel, at 4:30 p.m. GST. Highlights
include:
- Offering personalized services tiers that link usage and
preferences to pricing
- Adding value to over-the-top applications
- Simplifying data plans for multi-device customers
- Capitalizing on casual usage and loyalty programs
Ms. Steinberg develops and executes marketing strategies to
accelerate sales of Tekelec's solutions and increase market
awareness. She is a seasoned technology industry professional with
over 20 years of experience working in Canada, the United States
and Europe in the telecommunications and information technology
sectors as well as the Government of Canada.
Supporting Resource An Intelligent
Approach to Monetizing Mobile Broadband
About Tekelec Tekelec connects people and
devices to the mobile Internet. Our portfolio's unique layer of
network intelligence allows service providers to both manage and
monetize the exponential growth in mobile web, video and
applications traffic. Tekelec has more than 25 offices around the
world serving customers in more than 100 countries. For more
information visit www.tekelec.com.
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