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Teradata(R), a division of NCR Corporation (NYSE:NCR), has won a contract from SUNDAY Communications Limited (SEHK:0866) (NASDAQ:SDAY) to build and deploy a powerful data warehouse. The solution will help the telecommunications company to better understand its customers' calling behavior and acceptance of various new products and services. Most importantly, the data warehouse will help to match the right service to the right user group to maximize customer satisfaction levels. As a 3G license holder, SUNDAY is committed to developing an increasingly advanced range of wireless data service. The company has also been granted additional spectrum to increase capacity to accommodate further expansion of its customer base and enhance service quality. The Teradata(R) enterprise data warehouse (EDW) will provide its business decision-makers with a single view of the business, including SUNDAY's customers, products, services and all key business performance measurements. "We operate in one of the most challenging industries, in one of the most competitive cities in the world," said Agnes Mak, group director of Information Technology at SUNDAY Communications Limited. "It is imperative that our managers have access to in-depth, reliable data to enable them to make fast, better, real-time business decisions. With the EDW, we will be able to spend our time more profitably - by analyzing the data." The EDW will be critical to SUNDAY's expansion initiatives. It will provide SUNDAY with a consistent business definition and business insights across departments, with detailed historical data about its customers, product and services. Its powerful features support ad hoc queries, multidimensional analysis and the ability to closely monitoring all business key performance indicators. "The EDW will bring together all of SUNDAY's 2G and 3G customer data into a single repository for a completely integrated, 360-degree view of the business, providing management with a better understanding of their customers' service needs and enabling them to make rapid decisions to offer new services," said Mak. "The Teradata EDW features high-performance parallel processing technology, a full suite of data access and management tools and robust data-mining capabilities," said Stanley Lam, general manager of Teradata for Hong Kong and South China. "Business managers need to have easy, efficient access to business insights in near real time. They need to know things the moment they happen and be able to react immediately to changes in market dynamics. A robust, powerful and scalable environment like Teradata's allows users to concentrate on creating business value from detailed data analysis instead of worrying about finding and validating the information." The total solution integrates Cognos Metrics Manager to help monitor the company's priorities and strategic goals through high-powered scorecards and metrics. About SUNDAY SUNDAY is an innovative developer and provider of wireless communications and data services in Hong Kong. It began commercial operations in 1997, and its far-sighted management has built an efficient infrastructure delivering high-quality services, supported by a strong brand. The SUNDAY experience is rooted in the belief that fun is good. A 3G license holder, the group has developed a strong foundation for 3G services by providing innovative, relevant and value-added services targeted to specific consumer segments. SUNDAY is partnering on 3G with Huawei Technologies Co Ltd, which also aligns with the group's longer-term aim to develop business in mainland China. For more information, please visit www.sunday.com. About Teradata Division Teradata (www.teradata.com), a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. About NCR Corporation NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,000 people worldwide. NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.