SRS Honored As One of America’s Greatest Brands For Second Year in a Row
December 13 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround
sound, audio enhancement, and voice post-processing technologies,
announced today that it has been recognized, for the second year in
a row, as one of the leading American brands, and is included in
the 2011 edition of America’s Greatest Brands: An Insight into Many
of America’s Strongest and Most Valuable Brands, Volume 9.
“Over the course of the last few years, we have concentrated on
reenergizing the SRS brand and increasing the overall mindshare of
the brand and what we do especially among consumers while
continuing to strengthening SRS’ awareness and brand value within
the consumer electronics industry,” said Allen H. Gharapetian,
Senior Vice President of Marketing for SRS Labs. “We absolutely
believe that being honored as one of America’s Greatest Brands two
years in a row by this prestigious publication is a wonderful
achievement and clearly validates our success in developing our
brand beyond its traditional boundaries while reaffirming SRS’
peerless position as the industry’s foremost leader in the field of
audio.”
Published annually by SuperBrands LTD., an international
independent authority and arbiter on branding, the 2011 edition of
America’s Greatest Brands matters most because it directly pays
homage to corporate brands across America that have positively and
significantly differentiated themselves from those with whom they
compete. Those honored as America’s Greatest Brands, including SRS
Labs, are painstakingly reviewed, researched and approved by the
American Brands Council. The Council consists of a distinguished
group of independent advertising, marketing and communication
professionals.
As an honored 2011 brand, SRS Labs has joined an elite class of
past-honored brands including: Coca Cola, Chevron, Energizer, Ford,
IBM, Memorex, National Football League, The New York Times, Nikon,
Oreo, Sony, State Farm, Tumi, Whirlpool and Xerox, to name just a
few.
In order to be included within this exclusive annual
publication, a specific set of criteria and benchmarks must be met,
including:
- Market Leadership
- Brand Quality
- Longevity
- Resilience
- Customer Loyalty
- Market Dominance
Meeting or exceeding standards set forth by the American Brands
Council in all of the criteria above, SRS Labs was selected for
inclusion within the 2010 America’s Greatest Brands book and again
for the 2011 edition, and remains the only ingredient brand in
audio ever to be selected twice for inclusion throughout the entire
history of the publication, further establishing SRS’ premium and
popular position as the de facto audio standard within the consumer
electronic market.
The 2011 edition of America’s Greatest Brands, featuring SRS
Labs, is now available for purchase at major book resellers across
the United States as a 115 page, 14”x10” hardbound book.
For more information about this announcement, SRS or our
technologies, please contact us at pr@srslabs.com or visit us on
Facebook, Twitter and YouTube.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
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