SRS Labs Signs Multiyear Contract with Major European FPTV Manufacturer
July 20 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced a
multiyear agreement with Arçelik, one of Europe’s largest
flat-panel display manufacturers, to license multiple audio
technology solutions, including TruSurround HD™, TruVolume®, and
SRS’ all new StudioSound HD™ solution, for inclusion throughout
their entire FPTV model line-up.
“Europe is practically the largest flat panel TV market place
today and we are excited to expand our reach into the region
through our new partnership with Arçelik and integration of our
award-winning audio solutions into all of their FPTVs,” said
Allen H. Gharapetian, Senior Vice President of Marketing for
SRS Labs. “Realizing the importance of a perfect out-of-box
experience, Arçelik is determined to offer their customers the
ability to enjoy HD-quality video along with HD-quality audio
without the need to add cumbersome audio components such as AV
Receivers or bear with the inconvenience of dealing with multiple
speakers scattered around the room.”
SRS’ patented audio technologies are engineered to compensate
for the stylistic and physical compromises made when designing and
manufacturing high-tech flat panel TVs. Based on this new
multi-year contract, Arçelik will have access to SRS’ advanced
surround sound technologies, as well as the industry’s most popular
volume leveling technology: SRS TruVolume. In addition, Arçelik
customers will experience other audio enhancements including deeper
bass, crisper dialogue, improved definition and higher fidelity
sound regardless of their choice of content.
"After careful consideration, we incorporated the SRS audio
solutions in our entire product line-up in order to provide our
customers with the utmost quality in their home entertainment
experience,“ added Mr. Erkan Duysal, Director of Electronics
Arçelik.”
Arçelik, Beko and Grundig TVs featuring SRS audio enhancement
technology solutions can be purchased at various retailers
throughout Europe beginning in Q3 2011. For more information about
this announcement, SRS or our technologies, please contact us at
pr@srslabs.com or visit us on Facebook,
Twitter and YouTube.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones; and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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