SRS Launches First Complete Surround Sound Solution Designed Specifically for Smartphones Equipped with Stereo Speakers
November 30 2010 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of
America’s Greatest Brands and the industry leader in surround
sound, audio and voice technologies, today announced the first
commercial deployment of SRS WideSurround™, a revolutionary audio
solution designed to deliver the ultimate in immersive surround
sound through a smartphone’s built-in stereo speakers, on the new
Samsung Continuum™ Galaxy S™ smartphone.
“Today’s smartphones either carry or have access to massive
libraries of songs, movies and TV shows but, unfortunately, almost
all of these mobile devices suffer the drawback of collapsed audio,
due to their small and closely spaced speaker configurations,” said
Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “As
a result, it’s nearly impossible to experience an immersive
surround experience from a mobile device. To address this inherent
shortcoming, we have developed SRS WideSurround, which eliminates
this challenge and effectively delivers a compelling and dynamic
audio experience through the phone’s built-in stereo speakers.”
Despite their impressive multimedia capabilities, smartphones
are traditionally plagued with a limited sound stage, zero surround
effects, as well as little channel separation or stereo output.
Largely due to size limitations, stylistic design preferences and
portability demands, smartphones are forced to rely on micro-sized
speaker configurations and less than optimal placement of these
speakers within the handset. The end result is a flat, tinny and
universally collapsed personal audio experience.
SRS WideSurround creates an expansive personal surround field
so, no matter if a user is holding the device in their hand or
propping it up on a table or desk, the overall audio experience is
notably more compelling, truly immersive and remarkably more
engaging than traditional stereo. Additionally, SRS
WideSurround-equipped smartphones, including the Galaxy S
Continuum, will provide users with:
- A wider surround sound image, so that
audio appears to come from around the user and not narrowly
emanating from the device itself.
- Greater dynamic audio range, so that
the precious highs and lows of a song or movie are retained
With SRS WideSurround, users of Galaxy S Continuum phones are
among the first consumers to experience theater-like surround sound
on their smartphones as they watch movies and TV shows, or listen
to music on the go. SRS WideSurround is shipping now within the
Samsung Continuum Galaxy S smartphone, which is available for
purchase at Verizon Wireless.
Further establishing SRS’ position as the de facto audio
standard within the consumer electronics market, SRS Labs was
selected for inclusion in the 2010 America’s Greatest Brands,
becoming the only ingredient brand in audio throughout the history
of the publication. To commemorate this event, SRS is running a
Facebook-exclusive sweepstakes featuring two Samsung Galaxy S
smartphones and a Samsung Galaxy Tab bonus prize. To enter for your
chance to win, please visit www.facebook.com/SRSLabs. The
sweepstakes is running now through December 1, 2010.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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