SANTA ANA, Calif., July 21 /PRNewswire-FirstCall/ -- SRS Labs
(Nasdaq: SRSL), the industry leader in surround sound, audio, and
voice technologies, announced today that it has partnered with
leading technology company, Hitachi Asia Ltd (Singapore), to implement SRS TruSurround XT®
within the new Hitachi LED- LCD TV Series.
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"Hitachi has a long standing reputation for quality and
innovation, and we're thrilled to have the opportunity to work with
them to deliver a great TV experience," said Allen H. Gharapetian, Vice President of
Marketing for SRS Labs. "A vast majority of consumers rely
exclusively on their TV's built-in speakers, and courtesy of SRS
TruSurround XT, consumers will now be able to enjoy an impressively
natural surround sound experience from select Hitachi LE 04 series,
such as LE32A04A, LE42X04A, LE47X04A, LE55X04A."
SRS TruSurround XT delivers an enveloping surround sound
experience, complete with clear dialog and rich bass using only the
TV's two built-in speakers. With TruSurround XT, users will be able
to enjoy a much wider "sweet spot", so that multichannel content
feels as though it's being delivered from speakers placed around
the room, making any seat in the room the best seat.
"We know our customers will value Hitachi LED-LCD TV's vivid
picture quality, ultra thin design with eco-friendly innovations,"
said Akihiro Harasawa, Associate
Director & General Manager of Digital Media Systems Group for
Hitachi Asia Ltd. "Now, with the addition of SRS TruSurround XT,
Hitachi delivers superb built-in surround sound to our users to
complete their entertainment experience."
Designed to effectively delivering premium theater-like
entertainment right out of the box, the Hitachi LE32A04A, LE42X04A,
LE47X04A, LE55X04A models are now shipping with SRS TruSurround XT.
Most models equipped with SRS TruSurround XT are initially
available for purchase at retail locations across South East Asia, Middle East, South
America & South
Africa.
About Hitachi Asia Ltd.
Hitachi Asia is one of four regional headquarters for Hitachi's
worldwide operations, the other three being North America, Europe and China. Established in Singapore in 1989, it operates across seven
Asian countries (India,
Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam). Hitachi Asia has full responsibility
for Hitachi's sales and marketing operations in Asia - in market sectors such as information
systems, power and industrial systems, digital media systems, and
international procurement. For more information about Hitachi Asia,
please visit http://www.hitachi.com.sg
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
is recognized as the de facto standard in audio enhancement,
surround sound, volume leveling and voice processing technologies.
SRS solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive
entertainment. SRS Labs supports its partners around the globe with
a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit
www.srslabs.com. Visit SRS Labs' blog at
soundingoff.srslabs.com, on Facebook at
www.facebook.com/srslabs or on Twitter at
www.twitter.com/srslabs.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian,
may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to
update or revise any forward-looking statement whether as a result
of new information, future developments or otherwise.
SRS Labs, Inc.
Contact:
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Investor Relations
Contact:
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Michael Bingham, PR
Manager
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Matt Glover, Liolios Group,
Inc.
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9494425582
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949-574-3860
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michaelb@srslabs.com
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info@liolios.com
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Twitter: @SRSLabs
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Hitachi Asia
Ltd.,
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ccd@has.hitachi.com.sg
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www.hitachi.com.sg
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SOURCE SRS Labs, Inc.