SRSL Srs Labs, Inc. (MM)

SANTA ANA, Calif., April 20 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that its 2009 SRS TruVolume Popcorn TV spot, SRS Outdoor Nature and SRS Organic Technology series' advertising campaigns were honored with four prestigious "ADDYs®" during the American Advertising Federation's 2010 Orange County ADDY Awards.

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"In 2009, we committed to the goal of elevating our brand recognition and awareness of what we do. We believe that we have been successful in reaching our goal partly due to the effort and investment made in the realm of quality and compelling print, online and TV advertising," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Having our ads recognized so favorably within the advertising industry is very encouraging to us and we would like to thank Blue C Advertising for their outstanding creative work and communicating our branding message effectively."

SRS Labs' advertising agency of record, Blue C Advertising, proudly received a Professional Silver ADDY, as well as three Professional Bronze ADDY awards, effectively honoring each creative campaign implemented by SRS and Blue C during 2009.

The 2010 SRS Labs ADDY awards include:

The American Advertising Federation's ADDY Awards is the largest, and arguably most competitive advertising competition in the world, striving to honor the year's best advertising. Having received more the 60,000 entries in 2009 across multiple creative categories, all entries competed for industry recognition within four professional award distinctions: Best of Show, Professional Gold, Professional Silver and Professional Bronze.

"Being recognized with four ADDYs for the creative work produced in collaboration with SRS Labs is thrilling for us," said Alyson Yarberry, Principal of Blue C Advertising. "SRS creates an audio entertainment experience that is truly incredible, and we are proud to do our part to spread the word."

As a leading audio post-processing company, SRS Labs prides itself on delivering the most natural, immersive and consistent multimedia experience possible. And, these print and TV ads deliver visual representations of the type of experiences that users can expect from products featuring SRS sound solutions.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs, Inc.