SANTA ANA, Calif., April 8 /PRNewswire-FirstCall/ -- SRS Labs
(Nasdaq: SRSL), the industry leader in surround sound, audio, and
voice technologies, announced today that it established a
partnership with telecommunications company Bess Mobile. Bess
Mobile will be the first manufacturer to release an SRS-enabled
handset featuring SRS TruMedia™ within the Latin American
market.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
"This is an exciting milestone for SRS Labs as it further
solidifies our growing position as the leading audio standard in
mobile devices," said Allen H.
Gharapetian, Vice President of Marketing for SRS Labs. "Bess
Mobile is designing and launching some exciting new mobile
communications devices, and we're looking forward to working with
them to bring its customers the best possible mobile entertainment
experience via our popular TruMedia technology suite."
"We selected SRS True Media Technology for our mobile phones as
we found it to have the state of the art sound technology required
for Bess Mobile phones to set them apart from the rest," said
Roberto Fregoso, CTO of Bess
Mobile.
Through the implementation of SRS TruMedia, music and
videos played over a mobile phone's speakers or headphones sound
remarkably more natural and detailed, with enhanced depth, deeper
bass and more clarity of both compressed & uncompressed
content. This multimedia-focused solution allows built-in speakers
of all sizes and capabilities to offer a compelling surround sound
field and notably increased bass response. While listening over
headphones, users will be enveloped in up to a 5.1 surround sound
experience, courtesy of SRS' advanced proprietary technologies
incorporated into TruMedia.
Beginning in May 2010, two Bess
Mobile handsets featuring SRS TruMedia will be made available for
purchase at retail locations starting in Venezuela. Until now, mobile phones featuring
SRS audio solutions were available across North America, Europe, Asia
and the Asia Pacific markets. This
latest partnership further solidifies SRS Labs as the de facto
audio standard within a wide array of consumer electronic devices,
including mobile phones.
Meanwhile, SRS TruMedia demonstrations will be available at
Mobile World Congress Shen Zhen 2010, April
9 – 11, 2010. To schedule a demo during the show please
email SRS at MWC@SRSLabs.com.
For more information on SRS Labs, and its wide assortment audio
solutions please visit: http://bit.ly/SRSLabsExperience.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of audio post
processing technologies based on the human auditory principles.
Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS is
recognized as the de facto standard in audio enhancement, surround
sound, volume leveling and voice processing technologies. SRS
solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive entertainment.
SRS Labs supports its partners around the globe with a network of
offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit
www.srslabs.com. Visit SRS Labs’ blog at soundingoff.srslabs.com,
on Facebook at www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs.
About Bess Mobile S.A.
Founded in 2008, Bess Mobile is a telecommunications enterprise
dedicated to the manufacture, assembly, sale and marketing of
mobile phones and their components with presence in all of
Latin America and other locations
around the world. The company is headquarter in Santiago, Chile and has been engaged in the
telecommunications industry for 30 years through its affiliated
companies, most recently adding the development of state of the art
cellular phones catering our clients with technology and
differentiation to address the clientele of Latin America. For more information, visit
www.bessmobile.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian,
may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to
update or revise any forward-looking statement whether as a result
of new information, future developments or otherwise.
SRS Labs, Inc. Contact:
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Investor Relations Contact:
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Michael Bingham, PR Manager
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Matt Glover, Liolios Group, Inc.
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9494425582
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949-574-3860
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michaelb@srslabs.com
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info@liolios.com
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Twitter: @SRSLabs
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SOURCE SRS Labs