NEC First to Market With SRS TruMedia in New Mobile Phones
January 20 2009 - 8:05AM
PR Newswire (US)
- SRS TruMedia(TM) Delivers a Seamless, High-Quality Audio
Experience for Video and Music Applications on Mobile Phones SANTA
ANA, Calif., Jan. 20 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(NASDAQ:SRSL), the industry leader in surround sound, audio and
voice technologies, announced today that NEC has delivered the
world's first mobile phones featuring SRS's advanced TruMedia
suite. SRS TruMedia, developed for mobile entertainment, is a
premium suite featuring state-of-art audio enriching technologies
and advanced voice intelligibility processing technology. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) NEC, a
long time partner of SRS Labs', worked closely with SRS when
designing their new multimedia mobile phones. After achieving
tremendous success over the years with mobile phones featuring SRS
WOW(R), NEC wanted to offer consumers a combination of crystal
clear voice communications and superior entertainment experience
particularly for multimedia applications such as One-segment TV,
MP3 player, WMV files and the music video channel. SRS' all new,
feature-rich TruMedia multimedia mobile audio suite proved to be
just what NEC was looking for to boost the multimedia capabilities
of its new family of mobile phones. The first models to feature SRS
TruMedia are N-01A, N-02A, and N-04A. "SRS technologies offer a
clear and demonstrable audio difference, so when we were designing
our new phones to deliver a comprehensive and superior multimedia
experience, SRS TruMedia was the obvious choice," says Mr. Kazuyuki
Tsunoda, General Manager, Mobile Terminals Development Division,
NEC Corporation. "We are very pleased to work so closely with the
SRS experts when developing our new mobile phones. And, thanks to
SRS TruMedia, we are very excited to bring to our customers the
audio experience they've been asking for - one with realistic
dimension and dynamic range, seamlessly integrated into a potent
audio suite." The patented SRS technologies featured in SRS
TruMedia not only provide voice intelligibility for clear
communication, but also offer a thrilling, cinema-like 5.1 surround
sound experience over headphones when viewing multichannel video
content. Users are fully engaged with natural and immersive 3D
audio from stereo and music files. Regardless of media content,
with SRS TruMedia, consumers on-the-go will be delighted by a
compelling entertainment experience complete with deep rich base!
"While communication is still a number one feature of mobile
phones, it is no longer the only use. Today's users demand superior
multimedia capabilities in their phones, making a premium audio
experience just as important as a clearly understood phone
conversation," said Allen H. Gharapetian, vice president of
marketing for SRS Labs. "SRS recognized the tremendous impact the
growth of mobile video and multimedia applications would generate
and developed SRS TruMedia to provide the premier solution for the
mobile market. We are excited to have been able to work with NEC in
developing the first phones to incorporate these technologies.
Together, we're able to offer mobile consumers the best possible
entertainment and communication experience, anywhere, anytime." SRS
TruMedia also delivers the ultimate communication experience.
Today's mobile lifestyle requires consumers to use devices in
diverse, challenging, and oftentimes noisy environments. SRS
TruMedia provides an active ambient noise management system,
allowing phone's user to better hear, and be heard. In normal
listening environments, the tonal quality of the spoken voice has a
deep, rich bass. And when the phone is used in noisy environments,
SRS TruMedia will sharpen the spoken voice and enhance the overall
volume gain in real-time, remarkably improving voice
intelligibility with the singular objective of helping the handset
user better discern what the other party is saying. N-01A, N-02A,
and N-04A are just the first of many NEC mobile phones to feature
SRS TruMedia. These initial models each come in numerous color
variations, feature a 3" or larger display screen and offer over
200 minutes (3G) of talk time. N-01A and N-02A are available
through DOCOMO shops and other consumer electronics retail stores
throughout Japan, N-04A is going to be released in March from
January, 2009. To commemorate the launch of SRS TruMedia, SRS Labs
is running a sweepstakes to give away 3 Motorola MotoQ mobile
phones featuring SRS solutions! The sweepstakes will take place
January 20 - February 20, 2009. To enter for your chance to win,
please visit http://www.srslabs.com/mobilesweeps. About SRS Labs,
Inc. Founded in 1993, SRS Labs is the industry leader in audio
signal processing for consumer electronics. Beginning with the
audio technologies originally developed at Hughes Aircraft, SRS
Labs holds over 150 worldwide patents and is recognized by the
industry as the foremost authority in research and application of
human auditory principals. Through partnerships with leading global
CE companies, semiconductor manufacturers and software partners,
SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold
worldwide including HDTVs, mobile phones, portable media devices,
PCs and automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Cyndee Pelino,
Sr. Marketing Manager Michael Bingham, PR Manager 949-442-5518
949-442-5582 Investor Relations Contact: Matt Glover, Liolios
Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Sr. Marketing Manager, +1-949-442-5518, , or Michael
Bingham, PR Manager, +1-949-442-5582, , both of SRS Labs, Inc.;
Investor Relations, Matt Glover, Liolios Group, Inc.,
+1-949-574-3860, Web Site: http://www.srslabs.com/
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