SRSL Srs Labs, Inc. (MM)

- SRS TruMedia(TM) Delivers a Remarkable Audio Experience for Video and Music Applications SANTA ANA, Calif., Jan. 20 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio and voice technologies, announced today the launch of its advanced SRS TruMedia suite, which is a premium solution fusing state-of-the-art audio enriching technologies with advanced voice intelligibility processing technology. (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The mobile entertainment revolution continues to shape consumers' lives. Today's consumers are embracing mobile devices, which are enjoying previously unimaginable advances in performance and capabilities. This means that users now expect to be delighted by the multimedia experience while demanding crystal clear communication, all in a single device. SRS specifically designed TruMedia to be the perfect mobile multimedia suite for products such as mobile phones, portable media devices, Bluetooth headphones and gaming consoles. These devices represent the convergence of audio, video and communication. And, when implemented on these products, SRS TruMedia delivers a remarkable combination of unsurpassed entertainment for audio and video with unmatched clarity during voice communications. The patented SRS technologies featured in SRS TruMedia offer an engaging, theater-like 5.1 surround sound experience over headphones when viewing multichannel video content. When listening to stereo or music files, users are captivated with authentic and immersive 3D audio. Regardless of media content, with SRS TruMedia, consumers on-the-go will be delighted by a compelling entertainment experience complete with deep rich bass and high frequency clarity! Furthermore, today's mobile lifestyle requires consumers to use these devices in diverse, challenging, and oftentimes noisy environments. Thus, critical communication falls victim to these adverse conditions, often making a meaningful exchange of information between parties frustrating and difficult. To address this, SRS TruMedia provides an advanced, active ambient noise management system, allowing the phone's user to better hear, and be heard. In normal listening environments, the tonal quality of the spoken word has a deep, rich bass. Yet, when the device is used in noisy environments, SRS TruMedia will sharpen the voice and enhance the overall volume gain in real-time, significantly improving voice intelligibility with the sole objective of helping the handset user better discern what the other party is saying. "SRS TruMedia offers the ultimate mobile entertainment and communication experience, surpassing the demands of today's multimedia savvy consumers," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "With TruMedia, manufacturers are able to deliver natural and immersive surround sound for the exploding mobile audio and video market, as well as optimize the communication features by providing crystal clear and intelligible dialog in most any environment, regardless of competing ambient noise. The bottom line that is SRS TruMedia truly offers consumers the best possible mobile communications and entertainment experience, anywhere, anytime." SRS TruMedia is first being deployed in several new mobile phones models from multiple mobile handset makers worldwide. To commemorate the launch of SRS TruMedia, SRS Labs is running a sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS solutions! The sweepstakes will take place January 20 - February 20, 2009. To enter for your chance to win, please visit http://www.srslabs.com/mobilesweeps. About SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc. Contact: Cyndee Pelino, Sr. Marketing Manager Michael Bingham, PR Manager 949-442-5518 949-442-5582 Investor Relations Contact: Matt Glover, Liolios Group, Inc. 949-574-3860 http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Sr. Marketing Manager, +1-949-442-5518, , or Michael Bingham, PR Manager, +1-949-442-5582, , both of SRS Labs, Inc.; or Investor Relations, Matt Glover of Liolios Group, Inc., +1-949-574-3860, Web Site: http://www.srslabs.com/

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