SRS Labs Introduces the Much Anticipated Premium Sound(TM) Suite for PCs
October 28 2008 - 8:00AM
PR Newswire (US)
- Advanced audio solution delivers a high-quality, immersive audio
experience for playback of music, video and game content over any
speaker configuration SANTA ANA, Calif., Oct. 28
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ:SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today the introduction of SRS Premium Sound(TM) for the PC market.
SRS Premium Sound is a comprehensive suite of state-of-the-art
audio technologies that deliver a superior entertainment experience
for playback of music, video and game content on the PC. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) In a
recent CEA survey*, 73% of online users indicated using their PCs
for audio purposes - music, YouTube, streaming content, movies,
etc. - yet, nearly half of the users participating in that survey
voiced dissatisfaction with their audio listening experience
delivered by their PCs. Watching the transition of the PCs,
particularly notebook PCs, from a "working device" to a an
"entertainment device" and understanding the limitations inherent
in standard PC audio, SRS developed SRS Premium Sound specifically
to provide PC makers with tuned sound quality tailored to their
unique product designs to deliver outstanding range and audio
quality. The advanced patented technologies incorporated in SRS
Premium Sound create a high-quality and truly engaging audio
experience in any listening environment for all PC applications
related to music, movies and games. SRS has uniquely designed this
all-inclusive technology suite to bring out both rich sounds and
nuances buried in the recorded or streamed multimedia content,
providing a remarkable entertainment experience for PC users,
complete with immersive surround sound, deep bass, high-frequency
definition, crystal clear dialog, and, specifically for notebook
speakers, an overall boosting of sound volume. With SRS Premium
Sound, users are ensured a premium and natural entertainment
experience that actively overcomes the limitations inherent in PCs,
such as smaller speaker drivers and space constraints, to provide
superior sound from any speaker configuration, including the small
internal notebook speakers and headphones. Multiple presets are
available through its user-friendly interface, including expansive
surround sound over headphones, precisely modeled to correspond to
the principles of psychoacoustics in relation to how the human ear
perceives and hears sound. "Gone are the days where the sole use of
the computer was to run spreadsheets or to create word documents.
Instead, today's users are increasingly using their computers as a
one-stop entertainment device and they are expecting higher quality
audio to complete their entertainment experience," said Allen H.
Gharapetian, SRS vice president of marketing. "Confirming this
trend, CEA* recently reported that better sound quality is the
number one improvement people want in their home entertainment
experience. Our Premium Sound addresses this trend as perhaps the
most perfect and effortless way to produce high quality sound
anywhere, from any PC, including laptops with tiny speakers." SRS
Premium Sound is available for three operating systems - Microsoft
Windows Vista(R), Microsoft Windows(R), and Linux. During the
implementation process, SRS engineers work closely with the codec
provider and PC manufacturer to optimize the performance of each
notebook model's audio system taking into consideration each
products industrial design, speaker placement, orientation and
frequency response. "We are pleased to be the first HD Audio Codec
provider to partner with SRS to deploy SRS Premium Sound for our PC
customers," said Henry Wong, senior strategic marketing manager,
for the IDT Consumer and Multimedia Division. "We worked closely
with the SRS team to design a total audio solution that is tightly
integrated within the IDT HD sound GUI and related IDT Codecs,
allowing PC makers to deliver a seamless, easy-to-use consumer
interface and audio features. The combination of IDT and SRS
provides PC makers and consumers with a winning solution, ensuring
them the best sound quality possible for music, videos and gaming
applications." To commemorate the launch of SRS Premium Sound, SRS
is giving away three notebook computers featuring the technology.
To enter the sweepstakes, visit
http://www.srslabs.com/premiumsound, where you can also learn more
about SRS Premium Sound, listen to audio demos and download an
informative PC Buyer's Guide. The sweepstakes starts at noon on
October 28 and runs through December 01, 2008. The solution is
available on IDT (Integrated Device Technology, Inc) and Realtek HD
Audio codecs for immediate implementation. * 2007 Consumer
Electronics Association survey (Computer-Sourced Audio Consumption
in the Home) About SRS Labs, Inc. Founded in 1993, SRS Labs is the
industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principals. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Gharapetian, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino Chuck Back Sr. Marketing Manager Noyd Communications
Inc. 949-442-5518 310-614-2358 Investor Relations Contact: Matt
Glover, Liolios Group, Inc. 949-574-3860 DATASOURCE: SRS Labs
CONTACT: SRS Labs, Inc. Contact: Cyndee Pelino, Sr. Marketing
Manager of SRS Labs, Inc., +1-949-442-5518, ; Press Contact: Chuck
Back of Noyd Communications Inc., +1-310-614-2358, ; Investor
Relations Contact: Matt Glover of Liolios Group, Inc.,
+1-949-574-3860, Web site: http://www.srslabs.com/
http://www.srslabs.com/premiumsound
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