SRSL Srs Labs, Inc. (MM)

- A decade and a half of developing innovative audio technologies that maximize the audio performance in products from TVs to mobile devices SANTA ANA, Calif., July 31 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), the industry leader in surround sound, audio and voice technologies, celebrates 15 years of innovation in developing and licensing audio enrichment technologies to the world's leading consumer electronics manufacturers. The company's extensive portfolio of patented technologies maximize the audio performance of products such as televisions, mobile phones, PCs, portable media devices and automotive entertainment. (Logo: http://www.newscom.com/cgi-bin/prnh/20080731/LATH027LOGO) SRS Labs was formed in 1993 with the purchase of the SRS 3D(R) (Sound Retrieval System) audio technology from Hughes Aircraft. The company's first licensing partners were Sony and RCA, both implementing SRS 3D in TVs. Since then, the company's list of licensees number in the hundreds, including leading consumer electronics manufacturers such as Panasonic, LG, Samsung, Sharp, Sony, VIZIO and many other world renowned brands. To date, SRS audio technologies have shipped in over 1 billion products and in recent years, SRS Labs has managed to systematically penetrate the home theater category with phenomenal success in televisions with over 33% worldwide market share in flat panel HDTVs. In addition, according to DisplaySearch and SRS royalty reports, 9 of the top 10 flat panel TV brands worldwide (30" and larger) feature one or more SRS audio technologies. "At LG Electronics, a primary goal for our award-winning HDTVs is to deliver an unparalleled entertainment experience. Given the importance of delivering great sound along with great video, selecting SRS Labs as an expert audio partner was a natural choice," said KI Kwon, president, consumer electronics, LG Electronics USA, Inc. "Over the years, we've worked side-by- side with SRS engineers to custom-tune and optimize our products' sound quality for a truly engaging entertainment experience." SRS Labs' heritage is built upon developing audio technologies that maximize a product's audio performance regardless of the delivery infrastructure, the limitations of the device or even the listening environment. Over the years, the company's engineering team has worked hand- in-hand with its partners to optimize a product's performance, essentially overcoming limitations caused by inherent design constraints such as small or tight speaker enclosures in flat panel TVs and tiny drivers in mobile phones. To further streamline the process of deploying its audio solutions, SRS Labs has developed partnerships with over 70 platform providers, offering the industries' most extensive platform coverage. That deep penetration into the integrated chipsets allows manufacturers to use their preferred DSP (digital signal processing) chip when developing products incorporating SRS technologies. "SRS Labs is the leading provider of advanced of the widest portfolio of audio technologies and, over the past 12 years, they have been an important partner in our efforts to bring an optimized audio platform to the consumer electronics and computer industries," said Mr. Seshimoto from NJRC. "By working closely with SRS Labs and implementing their feature-rich technologies into over 30 platforms, we've been able to offer an easier and more flexible path for SOC (Silicon On Chip) designers looking to ship products where audio performance is of utmost importance to the market quickly." SRS Labs prides itself on developing innovative technologies that not only meet the needs of its customers, but also anticipate the market trends and the resultant needs of next generation products. SRS' portfolio of audio enrichment, voice processing and surround sound technologies target five different product markets: home theater, PCs, mobile phones, portable media devices, and automotive entertainment. And in 2006, Forward Concepts reported SRS Labs as the world's #1 audio post processing enhancement supplier, based on revenue. "Upon joining SRS Labs, I was immediately impressed by the company's portfolio of audio IPs, most notably by the company's namesake technology, SRS - developed by the world-renowned scientist, Arnold Klayman - which had the unique ability to retrieve and restore subtle audio cues lost during compression. It was not difficult to envision the company and its technologies expanding globally, bringing great sound to a broad range of consumer electronics products," said Tom Yuen, chairman and CEO, SRS Labs. Tom Yuen, one of the founders of AST Research, an innovative PC manufacturer in the '80s, joined SRS Labs as chairman and CEO in 1994. "I'm very proud of all that we've accomplished over the years. We've had the opportunity to partner with world's leading manufactures and our audio technologies have been featured in well over 1 billion products worldwide, including being the only featured audio enhancement and partner link in the Windows Media Player since 2000." Yuen continues, "I look forward to the future as we continue to work closely with our partners and licensees and develop new audio technologies in anticipation of market trends. Through a combination of continued innovation and brand building, I foresee SRS Labs becoming the recognized world standard for excellent sound." To commemorate the company's 15 years of audio innovation and leadership, SRS Labs is giving away a prize a day for 15 days! The sweepstakes, which includes sponsorship participation from several partners, including Altec Lansing, Bluetrek, Corel, Intellitouch, iLive, iRiver, Logitech, Memorex, Motorola and others, will start at noon on August 1 and runs through August 15, 2008. To enter for your chance to win a great product featuring SRS sound enrichment technologies, please visit http://www.srslabs.com/anniversary. About SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. Except for historical information contained in this release, statements in this release, including those by Mr. Yuen, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc. Contact: Press Contact: Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications Inc. 949-442-5518 310-374-8100 http://www.newscom.com/cgi-bin/prnh/20080731/LATH027LOGO DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc., +1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc., +1-310-374-8100, Web site: http://www.srslabs.com/

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