Hylab Technology, Inc. Selects SRS Labs as Their Audio Partner for Digital TV Converter Boxes
January 08 2008 - 8:00AM
PR Newswire (US)
- SRS Labs signs new deal with Hylab Technology to license SRS
TruSurround XT(R) for broad usage in Digital TV Converter Boxes
SANTA ANA, Calif., Jan. 8 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(NASDAQ:SRSL), a leading provider of surround sound, audio
enhancement and voice processing technologies, announced today that
Hylab Technology, Inc., will include SRS Labs' patented TruSurround
XT virtual surround sound technology in three new models of Digital
TV (DTV) Converter boxes. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080108/LATU001) (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) Hylab
Technology's new DTV Converter boxes allow users of older analog
TVs to continue using their sets after the digital TV transition in
2009. After February 17, 2009, there will no longer be any
over-the-air analog TV transmissions in the United States,
therefore, standard definition televisions and users that are
dependant on TV broadcasts via antenna will require a DTV converter
box such as the models ATB7707, STB-A7707 and DTB7710 provided by
Hylab through cooperation with Perpetual Action Group (Asia) Inc.
(ODM for Avion, SpectroniQ, including several other major USA-based
brands as well as Metronic and Alba products). Hylab chose to
include SRS TruSurround XT in their DTV converter boxes because of
the unique and demonstrable features it provides. Not only will
users be able to continue the use of their standard definition
televisions, but they will also be able to enjoy an exciting home
theater audio entertainment experience. SRS TruSurround XT makes
this possible because it creates a completely immersive surround
sound experience from the TVs internal speakers. "Thanks to our
partnership with SRS we will be able to furnish consumers with
enhanced audio features with the SRS features built into the
converter boxes to supplement and enhance their existing A/V
system. This will add an exciting extra dimension to their viewing
and listening pleasure," says Chrise Lee, CEO of Hylab
Technologies, "making the decision to purchase this solution a
'no-brainer.'" SRS TruSurround XT, having been included in tens of
millions of TVs, is the world's leading virtual surround sound
technology. It processes up to 7-channels of audio for playback
over two speakers. When receiving multichannel content, TruSurround
XT virtualizes the channels creating "phantom" speakers that appear
to extend all around the listener, producing an amazing and
realistic surround sound effect. Users also experience deep, rich
bass enhancement and improved dialog clarity. When receiving a mono
or stereo signal, TruSurround XT presents an expansive
three-dimensional sound field for a truly immersive audio
experience. "Adding SRS TruSurround XT brings a different dimension
to the existing analog TV viewing experience, which currently
possesses enormous technical limitations versus HDTV," said Gabriel
Guglielmi, General Manager of the Consumer Business Unit, Home
Video Division, STMicroelectronics. "Through Hylab's superior
design we are bringing consumers unmatched entertainment enjoyment
without the need for additional hardware. TruSurround XT is a
proven technology across our product line and we are pleased to
deploy it within this important market." All of Hylab's DTV
converter boxes use the STMicrolectronics chip, STi77xx.
STMicroelectronics is a long time platform partner of SRS Labs and
the STi77xx semiconductor embeds the SRS TruSurround XT directly
into the chipset, offering fast and simple implementation.
Integration of TruSurround XT further enhances the overall audio
experience, without the need for additional equipment or
programming. "Adding SRS TruSurround XT brings different dimension
to the existing analog TV viewing experience which currently
possesses great technical limitations against HDTV. Combined with
Hylab's superior design we are bringing our consumers unmatched
entertainment enjoyment without a need for any additional hardware
set up. TruSurround XT is a proven technology which we have carried
through our product line up and are pleased to deploy it within
this important market," said Philippe Lambinet, Corporate Vice
President, Home Entertainment Group. About SRS Labs, Inc. SRS Labs
is a leader in audio signal processing for consumer electronics.
Founded in 1993, SRS Labs holds 129 worldwide patents, with another
34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience
through techniques based on research into the human auditory
system. Through partnerships with leading global manufacturers and
semiconductor and software partners, over one billion products have
shipped worldwide utilizing SRS audio technologies, primarily from
one of three main technology families, SRS WOW(R), SRS
TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice
processing provides the best possible sound from all content and in
every environment including HDTVs, mobile phones, portable media
devices, A/V components, PCs and automotive entertainment. And with
38 percent of the 58 million flat panel televisions shipped in 2006
featuring SRS audio processing, SRS Labs is the de-facto standard
of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit http://www.srslabs.com/ Except
for historical information contained in this release, statements in
this release, including those by Ms. Koloma, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20080108/LATU001
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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