SRSL Srs Labs, Inc. (MM)

- Volume IQ efficiently minimizes the artifacts commonly associated with traditional Automatic Gain Control processes LAS VEGAS, and SANTA ANA, Calif., Jan. 7 /PRNewswire-FirstCall/ -- SRS Labs Inc. (NASDAQ:SRSL), a leading provider of surround sound, audio enhancement and voice technologies, today announced the launch of SRS Volume IQ(TM), a highly efficient advanced Automatic Gain Control (AGC) to accurately maintain a steady audio volume level on flat panel TV's, set-top boxes, PCs, mobile media phones and portable media devices. Cirrus Logic is the first chipmaker to feature SRS Volume IQ, which will be made available through its programmable, cost-effective CS485xx family of audio DSPs for TV, home theater and automotive entertainment markets. Both SRS and Cirrus Logic will have private demonstrations of Volume IQ at the 2008 International Consumer Electronics Show (CES). (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) SRS has years of experience in the development and implementation of key audio technologies for the TV market. Its TruSurround XT is the most widely deployed virtual surround technology in flat panel TVs to date. To expand this business, SRS developed the next key audio technology for flat panel TVs, the highly efficient SRS Volume IQ. Fluctuating volume on broadcast TV, particularly between the program and commercials and when switching from analog to digital TV channels, is a common complaint of consumers. While certain solutions exist, the artifacts they introduce only exacerbate the problem. SRS Volume IQ is the first audio process to minimize these artifacts while accurately maintaining the target volume level. While the primary, most obvious use for SRS Volume IQ is for televisions and set-top boxes, other products including mobile phones, portable media devices and personal computers will also greatly benefit from the audio process. Cirrus Logic's CS485XX audio DSPs are designed to enable unique audio software features for flat-panel digital television, home theater and automotive entertainment applications. The CS48520 and CS48540 ICs give OEMs a cost-effective and simple-to-design solution capable of providing an extensive selection of audio features, including the new SRS Volume IQ, SRS TruSurround XT and TruSurround HD, which allow TV OEMs to offer consumers enhanced audio features that maximize the flat-panel television's overall audio system. "SRS is the leader in audio enhancement technology for televisions, so we are pleased to be the first IC supplier to feature Volume IQ through our CS485XX audio DSP family," said Terry Ritchie, DSP marketing director, Cirrus Logic. "TV manufacturers are seeking this type of technology in an efficient and cost-effective solution because it solves consumer frustrations with inconsistent volume levels." SRS Volume IQ uses psychoacoustic principals to analyze and address the perceived level (volume) changes in an audio signal. The process is designed to minimize undesirable artifacts while accurately maintaining a reference volume level and producing a high-quality audio experience. Unlike traditional AGC processes, SRS Volume IQ is based on human loudness perception models and multi-band signal analysis. Additionally, SRS Volume IQ is extremely efficient in resource and memory usage compared to other solutions on the market and it supports mono, stereo and multichannel processing. SRS Volume IQ can be applied to any audio-enabled device including televisions, set top boxes, AV Receivers, PCs, mobile phones and portable media devices. In a study done by MarketTools, over half the respondents (56%) indicated it was extremely to very important for them to have a feature that would control the audio level between TV programs and commercials. "Our TV partners asked us to develop an advanced AGC-like technology that utilizes minimal processor and memory resources but provides maximum sound quality and the SRS brand at a reasonable per unit royalty price," said Tom Yuen, CEO for SRS Labs. "We have delivered on all-four requirements making Volume IQ the obvious choice for OEMs, ODMs and TV chip makers to address this long-standing consumer TV issue. Volume IQ solves the common problem that plagues consumers when the volume from a commercial is significantly louder than the main program. Also, there are often major volume differences from one channel to another and Volume IQ minimizes those variations. Our licensees and partners should agree that Volume IQ delivers quality, brand, price point and low resource usage to provide value to their products." Private demonstrations of SRS Volume IQ will be held at CES 2008 in Las Vegas, Nevada. The show is running from January 7 - 10, 2008. Attending manufacturers and semiconductor companies that are interested in learning more about how they can integrate this new audio enhancement technology into their products can schedule an appointment by contacting Cyndee Pelino, marketing manager II for SRS Labs at or +1 949-278-9660. Cirrus Logic customers who would like a demonstration of the CS485XX family featuring SRS Volume IQ are asked to contact Cirrus Logic at to schedule an appointment. About Cirrus Logic. Cirrus Logic develops high-precision, analog and mixed-signal integrated circuits for a broad range of consumer and industrial markets. Building on its diverse analog and signal-processing patent portfolio, Cirrus Logic delivers highly optimized products for consumer and commercial audio, automotive entertainment, and industrial and aerospace applications. The company operates from headquarters in Austin, Texas, with offices in Tucson, Ariz., Europe, Japan and Asia. About SRS Labs, Inc. SRS Labs is a leader in audio signal processing for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with another 34 pending, for advanced audio, voice and surround sound technologies that optimize and improve the listening experience through techniques based on research into the human auditory system. Through partnerships with leading global manufacturers and semiconductor and software partners, over one billion products have shipped worldwide utilizing SRS audio technologies, primarily from one of three main technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice processing provides the best possible sound from all content and in every environment including HDTVs, mobile phones, portable media devices, A/V components, PCs and automotive entertainment. And with 38 percent of the 58 million flat panel televisions shipped in 2006 featuring SRS audio processing, SRS Labs sets the standard for HDTV audio processing. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. Except for historical information contained in this release, statements in this release, including those by Mr. Yuen, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc. Contact: Press Contact: Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc. 949-442-5518 310-374-8100 http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Marketing Manager of SRS Labs, Inc. +1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc., +1-310-374-8100, , for SRS Labs, Inc. Web site: http://www.srslabs.com/

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