AMIS and SRS Labs Team Up to Enhance Music Listening Experience
January 07 2008 - 8:00AM
Business Wire
AMI Semiconductor (NASDAQ:AMIS), a leading designer and
manufacturer of state-of-the-art mixed-signal and digital products
for the automotive, medical, industrial, military/aerospace, and
high-voltage communication markets, and SRS Labs Inc.
(NASDAQ:SRSL), a leading provider of surround sound, audio
enhancement and voice processing technologies, today announced that
AMI Semiconductor�s BelaSigna 250 audio processing system runs
certified versions of SRS Labs� WOW HD algorithm. SRS WOW HD is a
complete and scaleable algorithm suite that can be customized by
portable audio manufacturers to improve the quality of audio played
over any digital audio player. It significantly improves audio
performance, especially of highly compressed music files, and
restores information that is lost by traditional recording and
playback techniques, creating a more natural and realistic audio
experience. AMI Semiconductor�s BelaSigna 250 enhances SRS�
offerings, enabling WOW HD to run on any portable music accessory.
BelaSigna 250, an ultra-low-power audio processing system, allows
standalone operation, portability and ultra-low power consumption.
"There is an increasing use of high-performance digital signal
processing (DSP) systems within the high-end segment of portable
audio devices and accessories. Consumers are now looking for
�smart� or value-added headphones and communications devices. We
are excited to be able to offer BelaSigna solutions with WOW HD to
meet this need," said David Coode, who manages AMI Semiconductor's
Audio Solutions Team. "We have been working with SRS Labs on
extremely power-efficient audio and voice solutions for a long time
now and WOW HD is the next step in bringing real value to the music
listening experience." "AMI Semiconductor�s BelaSigna 250 platform
is an ideal integration of analog and DSP functionality for
in-place audio processing, making it a great match to many of SRS
Labs' solutions for audio accessories," said Joanna Skrdlant,
senior director, global business development and product management
at SRS Labs. "The miniature ultra-low-power capabilities of
BelaSigna products make it possible for a broader spectrum of audio
accessory makers to move to AMIS DSP-based designs featuring SRS
Labs� branded audio enhancements." BelaSigna 250 also runs
certified versions of SRS Labs� VIP� (Voice Intelligibility
Processor) algorithm to improve voice communication on headsets and
mobile phones. Availability BelaSigna is in full production with
samples available from AMIS. The WOW HD and VIP algorithms are
available with licensing from SRS Labs. About SRS Labs SRS Labs is
a leader in audio signal processing for consumer electronics.
Founded in 1993, SRS Labs holds 129 worldwide patents, with another
34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience
through techniques based on research into the human auditory
system. Through partnerships with leading global manufacturers and
semiconductor and software partners, over one billion products have
shipped worldwide utilizing SRS audio technologies, primarily from
one of three main technology families, SRS WOW�, SRS TruSurround�
and SRS Circle Surround�. SRS Labs audio and voice processing
provides the best possible sound from all content and in every
environment including HDTVs, mobile phones, portable media devices,
A/V components, PCs and automotive entertainment. And with 38
percent of the 58 million flat panel televisions shipped in 2006
featuring SRS audio processing, SRS Labs is the de-facto standard
of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit www.srslabs.com. About AMI
Semiconductor AMI Semiconductor (AMIS) is a leader in the design
and manufacture of silicon solutions for the real world. As a
widely recognized innovator in state-of-the-art mixed-signal and
digital products, AMIS is committed to providing customers in the
automotive, medical, industrial, mil/aero, and HV communication
markets with the optimal value, quickest time-to-market
semiconductor solutions. AMI Semiconductor operates globally with
headquarters in Pocatello, Idaho, European corporate offices in
Oudenaarde, Belgium, and a network of sales and design centers
located in the key markets of the North America, Europe and the
Asia Pacific region. For more information, please visit the AMIS
Web site at www.amis.com.
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