Hitachi Maxell Introduces New Bluetooth Products That Feature SRS WOW HD Audio Enhancement Technology
January 03 2008 - 8:00AM
PR Newswire (US)
- SRS WOW HD-enabled Bluetooth audio transmitter accessory for iPod
enhances sound quality of the iPod's digitally compressed audio and
video files SANTA ANA, Calif., Jan. 3 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio enhancement and voice technologies, announced today that
Hitachi Maxell is their newest OEM partner offering SRS technology,
in two new Bluetooth accessories for the portable media market
featuring SRS WOW HD(TM). (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
Hitachi Maxell Audio Transmitter/Dongle featuring SRS WOW HD audio
and bass enhancement technology is compatible with all Apple iPods,
Mini's and Nano's, providing improved sound quality and restored
fidelity to all files residing on the iPod. This Bluetooth enabled
dongle uses the proprietary Apple DIN connector that attaches
directly to the iPod, allowing audio from the iPod to be processed
with SRS WOW HD audio enhancement before being transmitted via
Bluetooth to any Bluetooth enabled headset or speaker accessory.
The WOW HD process is turned on and off from a small "SRS" branded
button on the front of the accessory. The second product from
Hitachi Maxell is a Bluetooth v2.0 enabled stereo headset, which is
compatible with any Bluetooth enabled product that provides music
playback, such as mobile phones, MP3 players, and docking stations.
After the two Bluetooth devices recognize each other (called
"pairing"), the headset receives the audio via Bluetooth and then
processes it using SRS WOW HD for a superior audio entertainment
experience from compressed and non-compressed audio files. "We
wanted to work with SRS Labs because they are an industry leading
audio provider with proven high quality sound techniques," said Mr.
Akio Mishima, Manager, Brand Business Div. at Hitachi Maxell. "SRS
WOW HD audio and bass enhancement incorporated into our new
Bluetooth devices provides significant sound improvement for all
types of audio content commonly stored on portable media devices.
Additionally, we are conscious about our product's energy
consumption and were impressed by how much less power this process
consumes than previous solutions we have used." SRS WOW HD sound
enhancement technology improves audio performance, especially from
highly compressed audio files, by expanding the size of the
perceived sound image and creating a deep, rich bass response. SRS
WOW HD not only delivers a bigger, wider sound field, but also
provides greater definition and clarity to high frequencies. SRS
WOW HD restores information that is lost by traditional recording
and playback techniques, creating a more natural and realistic
audio experience with overall improved fidelity. To date, SRS audio
technologies have shipped in over one billion consumer electronics
products ranging from flat panel TVs, Bluetooth accessories and
mobile phones to PCs, portable media devices and automotive
entertainment systems. "We are very pleased that Hitachi Maxell has
chosen SRS Labs to be an integral partner in these new and exciting
Bluetooth products," said Michael Franzi, Vice President, Sales -
Licensing of SRS Labs. "As consumer demand for high quality audio
grows in the Bluetooth accessory market, OEMs and product designers
are quickly realizing the competitive benefits, ease of integration
and incredible audio performance achieved when integrating SRS
audio technologies into their products." About SRS Labs, Inc. SRS
Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents,
with another 34 pending, for advanced audio, voice and surround
sound technologies that optimize and improve the listening
experience through techniques based on research into the human
auditory system. Through partnerships with leading global
manufacturers and semiconductor and software partners, over one
billion products have shipped worldwide utilizing SRS audio
technologies, primarily from one of three main technology families,
SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs
audio and voice processing provides the best possible sound from
all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel
televisions shipped in 2006 featuring SRS audio processing, SRS
Labs is the de-facto standard of HDTV audio processing.
Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/ Except for historical
information contained in this release, statements in this release,
including those by Mr. Franzi, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc, Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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