SRSL Srs Labs, Inc. (MM)

- SRS Labs signs new deal with ModeLabs to license SRS WOW HD(TM) audio enhancement technology for use in new Bluetrek ST1 Bluetooth headset SANTA ANA, Calif., Nov. 27 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound, audio enhancement and voice processing technologies, announced today that they have signed a new agreement with ModeLabs Technologies to license SRS WOW HD(TM), a patented audio and bass enhancement technology, for use in their new Bluetrek ST1 Bluetooth headset. (Photo: http://www.newscom.com/cgi-bin/prnh/20071127/LATU125) (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The Bluetrek ST1 is a Bluetooth v1.2 enabled stereo headset, which is compatible with any Bluetooth enabled product that provides music playback, such as mobile phones, MP3 players, and computers that support Bluetooth A2DP and AVRCP profile. The headset incorporates a unique and innovative design that uses flexible rubber arms that twist and fit comfortably around the neck. Once the Bluetrek ST1 receives the stereo or mono content via Bluetooth it is then processed using SRS WOW HD for a superior audio entertainment experience with crisp highs, deep lows and immersive realism. "Bluetrek specializes in blending innovative designs with cutting edge technologies for the mobile lifestyle," says Henri-Nicolas Olivier, Chief Executive Officer for ModeLabs Technologies -- the Bluetooth arm of ModeLabs Group -- which operates under the Bluetrek brand name. "We chose to partner with SRS because they have a proven track record as one of the leading audio solutions providers and our products cater to the tastes of style-conscious consumers and tech-savvy enthusiasts who want the best audio experience possible." The improvements SRS WOW HD provides to audio performance are dramatic, especially for highly compressed music files. SRS WOW HD expands the size of the perceived audio image, creating a 3D wall of sound. It also incorporates psychoacoustic bass enhancement techniques which enhance low frequencies and their harmonics creating a deeper and richer bass experience deep. For high frequencies, SRS WOW improves definition and clarity. Furthermore, a truly unique aspect of SRS WOW HD is its ability to restore information that is lost by traditional recording and playback techniques, creating a more natural and realistic audio experience. SRS WOW HD is a complete and scalable suite that can be customized by portable audio manufacturers to improve the quality of audio played over any digital audio player. To date, over 500 million hardware and software products including the SRS WOW family of audio technologies have shipped or been downloaded worldwide. The technology continues to be the first choice for manufacturers due to its flexibility, ease of integration, cost saving benefits, and better overall audio performance. "As the market for Bluetooth accessories continues to grow, so will the consumers demand for high quality audio", says Eduard Vendrell, Sales Executive-EMEA of SRS Labs. "OEMs and product manufacturers like ModeLabs are taking notice of this trend and realizing the benefits of integrating SRS audio technologies into their products so their consumers are ensured a high-quality audio experience that's on par with their unique and innovative designs." About SRS Labs, Inc. SRS Labs is a leader in audio signal processing for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with another 34 pending, for advanced audio, voice and surround sound technologies that optimize and improve the listening experience through techniques based on research into the human auditory system. Through partnerships with leading global manufacturers and semiconductor and software partners, over one billion products have shipped worldwide utilizing SRS audio technologies, primarily from one of three main technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice processing provides the best possible sound from all content and in every environment including HDTVs, mobile phones, portable media devices, A/V components, PCs and automotive entertainment. And with 38 percent of the 58 million flat panel televisions shipped in 2006 featuring SRS audio processing, SRS Labs sets the standard for HDTV audio processing. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high- performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. About ModeLabs Technologies Ltd - Bluetrek - http://www.bluetrek.com/ Creator of the "fashion for heads" approach, Bluetrek serves since 2001 via its technology and the Bluetooth expertise of its engineers the world of wireless consumer products and offers to Brands an "On Demand" access to the world of mobile accessories. Bluetrek propose every year collection of mono and stereo headsets as well as Bluetooth car kits, where design blends with performance. Regularly awarded for their designs, Bluetrek products are sold through operators and leading retailers in more than 40 countries around the globe. Bluetrek is a brand of ModeLabs group. ModeLabs Technologies Ltd is a fully owned subsidiary of ModeLabs Group. About ModeLabs Group ModeLabs Group, the creator of the "Mobile On Demand(TM)" offer, is a leading customized design manufacturer (CDM) specialized in mobile phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner, giving brands and giving operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services. Established in Europe, the United States and Asia, ModeLabs Group combines its marketing expertise, its cutting-edge technological know-how and its flexible "fabless" organisation, to meet the growing demand for Telecom market segmentation. ModeLabs Group is listed on the Euronext-Paris Eurolist ("MDL" code, ISIN code: FR0010060665, SBF 250). http://www.modelabs.com/ Except for historical information contained in this release, statements in this release, including those by Mr. Vendrell, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc., Contact: Press Contact: Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc. 949-442-5518 310-374-8100 http://www.newscom.com/cgi-bin/prnh/20071127/LATU125 http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Marketing Manager of SRS Labs, Inc., +1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc., +1-310-374-8100, , for SRS Labs, Inc. Web site: http://www.srslabs.com/

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