SRS Labs Partners With Beko Elektronik to Integrate SRS TruSurround XT Into New Beko LCD TVs
October 30 2007 - 9:30AM
PR Newswire (US)
- SRS Labs signs new deal with Beko Elektronik Company, one of the
largest European TV manufacturers SANTA ANA, Calif., Oct. 30
/PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading
provider of surround sound, audio enhancement and voice
technologies, announced today that Beko Elektronik Company is their
newest SRS TruSurround XT(R) virtual surround sound licensee and
will be integrating the audio enhancement technology into new LCD
TVs manufactured with BEKO brand. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) Beko
Elektronik Company will incorporate SRS TruSurround XT in all
37-inch and up LCD TV's throughout their new 2007-2008 lineup,
which includes the Hydra, Piano, Excito and Impeto models.
Additionally, TruSurround XT will appear in select models within
the existing Series H and Series J line of LCD TVs. All models
offer breathtaking picture quality and, with TruSurround XT,
consumers can enjoy a realistic virtual surround experience from
only two speakers. Beko's production on the new models begins this
month. "When designing our new line of LCD TVs, it was critical
that the audio quality matched the premium picture quality to
complete the entertainment experience," said Mr. Oguzhan Ozturk,
General Manager of Beko Elektronik Company. "Its brand awareness
and better overall performance made SRS TruSurround XT the clear
choice. The rich acoustic depth and surround sound experience it
delivers, combined with stunningly vibrant colors and superior
workmanship created the overall appeal we hoped to achieve in our
new range of LCD TVs." SRS TruSurround XT, the industry's leading
patented virtual surround sound technology, processes up to 6
channels (5.1) of audio information to deliver an engaging virtual
5.1 surround sound experience over only two speakers. SRS
TruSurround XT also utilizes additional proprietary audio
enhancement techniques from SRS Labs for optimized bass performance
using psychoacoustic principles and improved intelligibility of
dialog from video content. The end result leaves the listener
feeling as if they are surrounded by "phantom" speakers which
appear to extend all around them, producing a distinctly immersive
surround sound field without the clutter of extra speakers. When
receiving mono or stereo content, TruSurround XT processes the
audio for a truly expansive three-dimensional sound field,
providing the industries largest 'sweet spot'. "The combination of
leading edge designs from top TV manufacturers, such as Beko
Elektronik Company, and our ability to fine tune and customize our
SRS audio enhancement technologies, enables us to partner with
manufacturers and address the multiple audio challenges inherent
with flat panel TVs," said Eduard Vendrell, Sales Executive-EMEA of
SRS Labs. "The result is some of the most stylish TVs available,
delivering a high quality audio experience from built-in speakers."
In recent research conducted by MarketTools, it was reported that
SRS TruSurround XT was SRS Labs strongest brand and the most widely
implemented virtual surround sound technology in the market.
Additionally, DisplaySearch reported that over 58 million flat
panel TVs were shipped worldwide in 2006, of those 22 million
featured a SRS audio technology, based on revenue reports. The
category is expected to increase by 47.6 percent in 2007, according
to DisplaySearch, who is projecting 85.6 million units in worldwide
sales. They are also anticipating another 27.6 percent increase in
worldwide sales for 2008, predicting shipments of 109.2 million
units. SRS audio enhancement technologies continue to be the first
choice in audio enhancement for manufacturers due to their
flexibility, ease of integration, better overall performance and
cost savings benefits. SRS TruSurround technology has 11 patents in
the U.S. and internationally. Since its introduction, SRS
TruSurround has shipped worldwide in tens of millions of consumer
electronics products, such as flat panel TVs, surround speaker
bars, DVD players and set-top boxes. About SRS Labs, Inc. SRS Labs
is a leader in audio signal processing for consumer electronics.
Founded in 1993, SRS Labs holds 129 worldwide patents, with another
34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience
through techniques based on research into the human auditory
system. Through partnerships with leading global manufacturers and
semiconductor and software partners, over one billion products have
shipped worldwide utilizing SRS audio technologies, primarily from
one of three main technology families, SRS WOW(R), SRS
TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice
processing provides the best possible sound from all content and in
every environment including HDTVs, mobile phones, portable media
devices, A/V components, PCs and automotive entertainment. And with
38 percent of the 58 million flat panel televisions shipped in 2006
featuring SRS audio processing, SRS Labs is the de-facto standard
of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit http://www.srslabs.com/ About
Beko Elektronik Company Beko Elektronik Company, operating in the
Consumer Electronics sector, was established in 1966. It has 3,500
employees, and 2 different production plants; one is located in
Istanbul, Turkey and the other is in Moscow, Russia. The Company
produces Beko and Grundig branded products at those plants and they
are being sold in over 100 countries all around the world.
Determining its strategies with the vision "An improving Beko
Elektronik in a changing world," the Company also has many
international awards, both for its production plants and for the
quality and environmental management systems it has been applying.
Carrying out its activities under the mission of "offering our
products by following improvements in consumer electronics in a
fast paced style, being reliable and exceeding customer
expectations," Beko Elektronik Company's total production in 2006
has reached approximately 8 million units. You can visit
http://www.bekoelektronik.com.tr/ for detailed information about
Beko Elektronik Company and its products. Except for historical
information contained in this release, statements in this release,
including those by Mr. Vendrell, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc., Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/ http://www.bekoelektronik.com.tr/
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