SRS Labs Releases iWOW 2 Plug-In for iTunes on the Mac
September 27 2007 - 9:30AM
PR Newswire (US)
* Based on the highly popular and award-winning iWOW software,
version 2 offers Mac users preset options and a movie headphone
mode SANTA ANA, Calif., Sept. 27 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio enhancement and voice technologies, announced the release of
iWOW 2(TM), the latest version of the popular and award-winning
iTunes plug-in for Macintosh computers. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) iWOW 2
uses several patented audio enhancement technologies from SRS Labs
to provide full, 3D audio over desktop and laptop computers as well
as external speakers and headphones. iWOW 2 not only brings Mac
users a richer, more powerful and brilliant audio experience when
listening to music, videos or podcasts, but now it also provides
new preset options and offers listeners the ability to listen and
enjoy movies and videos on iTunes in surround sound over
headphones. With iWOW 2 users are now given the ability to create
and save presets for specific songs, videos and podcasts. An
'Auto-preset' option, also new to iWOW 2, automatically chooses the
best iWOW preset based on the information in the music or video.
Additional presets were created specifically for podcasts, techno
and acoustic music plus there are three new playback settings for
videos. With iWOW 2 users can easily customize their audio
experience for different types of content. Another new feature is
iWOW 2's Movie Mode, which offers users a unique way to enjoy
movies and videos in iTunes. With virtual surround sound over
headphones, users can enjoy a home theater-like experience from
their videos on the go or at home. The incorporation of several SRS
audio enhancement technologies allows iWOW 2 users more control and
flexibility over the audio content in iTunes. For instance, the
addition of SRS Headphone 360(TM) creates amazing virtual surround
sound over headphones for videos and movies. SRS WOW HD(TM)
improves the audio performance of compressed and uncompressed audio
by expanding the size of the audio image in the horizontal and
vertical sound field and creating a deep, rich bass response.
SRS(R) 3D creates a three-dimensional stereo enhancement for mono
or stereo content while SRS 3D Center Control uses a virtual "zoom"
lens to dynamically extracts and position the dialog in the
foreground or background of the audio mix. SRS TruBass(R) maximizes
bass response as SRS FOCUS optimizes speaker output to compensate
and reposition instrument placement. SRS Definition(TM) delivers a
more lively and brilliant sound by highlighting the high frequency
details and restoring data originally present in the audio source
but was lost during the audio compression process. "SRS Labs is
dedicated to introducing complete, customizable audio solutions to
strengthen Mac users' multimedia experience," said Tom Yuen,
Chairman and CEO, SRS Labs. "As the popularity of Mac's as
entertainment devices increases, so does the demand for enhanced
audio to ensure the best experience. With iWOW 2, music and video
can be experienced with superior audio that complements the visual
experience." System requirements for iWOW 2 are any Macintosh
running OS X 10.2 or better with iTunes 6 or better. The plug-in is
available for download (Now) directly from SRS Labs at
http://www.srslabs.com/iwow and other leading download sites. The
plug-in sells for an introductory price of $19.99 after a brief
trial period. Users who have previously purchased iWOW 1 can try
the new version and upgrade for only $11.99. About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents,
with another 34 pending, for advanced audio, voice and surround
sound technologies that optimize and improve the listening
experience through techniques based on research into the human
auditory system. Through partnerships with leading global
manufacturers and semiconductor and software partners, over one
billion products have shipped worldwide utilizing SRS audio
technologies, primarily from one of three main technology families,
SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs
audio and voice processing provides the best possible sound from
all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel
televisions shipped in 2006 featuring SRS audio processing, SRS
Labs is the de-facto standard of HDTV audio processing.
Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Yuen, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc., Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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