SRS Labs Partners With Subaru to Bring SRS Circle Surround Auto(TM) to the New Subaru Impreza
September 18 2007 - 9:30AM
PR Newswire (US)
- The 2008 Subaru Impreza is the first vehicle in the U.S. to
incorporate Circle Surround Auto(TM) providing high-quality
surround sound SANTA ANA, Calif., Sept. 18 /PRNewswire/ -- SRS Labs
Inc. (NASDAQ:SRSL), a leading provider of surround sound, audio and
voice technologies announced today that Subaru has included SRS CS
Auto (Circle Surround Auto(TM)) as an optional feature now
available on the new 2008 Subaru Impreza. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) CS Auto
not only creates a thrilling in-vehicle surround sound experience
but also produces overall higher quality sound from all audio
sources, including surround encoded content, mono or stereo radio
broadcasts, satellite radio, HD Radio, standard CD and compressed
music files from a portable media player. "The sound quality
offered by SRS Circle Surround Auto is amazing," said Tim Colbeck,
vice president of sales, Subaru of America, Inc. "It's a smart and
extremely effective way of producing premium quality sound in a
vehicle." Designed specifically for the unique challenges presented
by automobile interiors, CS Auto includes processing to elevate the
sound image to ear level, even from speakers located in some
car-doors and under the dashboard. Additionally, it creates a
"phantom center speaker" to effectively pull out and clarify vocals
in the audio track. CS Auto also includes a channel-mixing feature
that enables passengers in the front and rear seats to clearly hear
all vocals and be immersed in the audio experience. Finally, CS
Auto incorporates SRS Labs' patented bass enhancement system to
create a virtual subwoofer to complete the surround experience.
While many modern vehicles have been transformed into mobile home
theaters complete with surround sound and rear seat family
entertainment systems, the incoming audio from most sources is
still mainly mono or stereo, and unable to take full advantage of
these multi-speaker systems. CS Auto employs a surround decoding
solution that produces up to 6.1 channels of surround sound from
any audio source and improves overall audio fidelity with patented
sound enhancement and audio imaging technologies. "Subaru
understands the unique challenges that can limit audio performance
within the interior of an automobile, which is why they choose SRS
to be their audio processing partner for the 2008 Subaru Impreza,"
says Chris Sabbarese, Product Manager for SRS Labs. "With CS Auto
consumers will experience high-end surround sound, with enhanced
audio fidelity, along with an expansive sound field and rich, deep
bass." All new and available in Subaru dealer showrooms across the
country, the 2008 Subaru Impreza and the company's performance
flagship the Subaru Impreza WRX boast more sophisticated styling,
along with enhanced comfort and utility, while still delivering the
handling and performance of Subaru Symmetrical All-Wheel Drive.
Also new for 2008, is the availability of stability control or
Subaru Vehicle Dynamics Control (VDC). For more information on the
Subaru Impreza and for product images visit
http://www.media.subaru.com/. In 2007, Subaru and SRS Labs teamed
up to integrate SRS WOW(R) audio and bass enhancement technologies
into both the Subaru Legacy and Subaru Outback models. SRS Labs has
a global presence in the automotive market with over five million
automotive entertainment products shipped worldwide featuring SRS
technologies -- from manufacturers such as Toyota, Panasonic,
Fujitsu Ten, Kenwood and more. About SRS Labs, Inc. SRS Labs is a
leader in audio signal processing for consumer electronics. Founded
in 1993, SRS Labs holds 129 worldwide patents, with another 34
pending, for advanced audio, voice and surround sound technologies
that optimize and improve the listening experience through
techniques based on research into the human auditory system.
Through partnerships with leading global manufacturers and
semiconductor and software partners, over one billion products have
shipped worldwide utilizing SRS audio technologies, primarily from
one of three main technology families, SRS WOW(R), SRS
TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice
processing provides the best possible sound from all content and in
every environment including HDTVs, mobile phones, portable media
devices, A/V components, PCs and automotive entertainment. And with
38 percent of the 58 million flat panel televisions shipped in 2006
featuring SRS audio processing, SRS Labs is the de-facto standard
of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit http://www.srslabs.com/ About
Subaru of America, Inc. Subaru of America, Inc. is a wholly owned
subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in
Cherry Hill, N.J., the company markets and distributes Subaru
Symmetrical All-Wheel Drive vehicles, parts and accessories through
a network of 600 dealers across the United States. Subaru makes the
best-selling All-Wheel Drive car sold in America based on R.L. Polk
& Co. new vehicle retail registration statistics. For
additional information visit http://www.subaru.com/. Except for
historical information contained in this release, statements in
this release, including those by Mr. Sabbarese, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc., Contact: Press Contacts
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 for SRS Labs 310-374-8100 Lisa Fleming Subaru of
America, Inc. 856-488-5093 / DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, for SRS Labs, Inc.; or Lisa Fleming of Subaru of
America, Inc., +1-856-488-5093, Web site: http://www.srslabs.com/
http://www.subaru.com/
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