SRSL Srs Labs, Inc. (MM)

- SRS Labs signs new deal with Profilo Telra to license SRS TruSurround XT virtual surround audio technology SANTA ANA, Calif., Sept. 11 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound, audio enhancement and voice technologies, announced today that Turkish-based Profilo Telra, Europe's third largest original design manufacturer (ODM) of TVs, has chosen SRS Labs as their audio enhancement provider. (Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The licensing deal with Profilo Telra is for use of the SRS TruSurround XT(R) virtual surround sound technology that the manufacturer will incorporate into their Telefunken brand of flat panel TVs. Profilo Telra selected SRS Labs as their audio partner of choice because of the unique and demonstrable features SRS TruSurround XT provides to their specialized line of high-end LCD and Plasma TVs. SRS TruSurround XT processes multichannel content to create a virtual surround sound experience so consumers feel as if "phantom" speakers appear to extend all around them, producing an amazing surround sound effect, without the clutter of extra wires or speakers placed around the room. Profilo Telra, who boasts a 20% share of the Turkish TV market, distributes televisions under the Telefunken brand in Europe. SRS TruSurround XT will be featured in nine LCD and Plasma models within two distinct Telefunken product lines, Invio and Visium. Profilo Telra will also add SRS TruSurround XT in OEM brands such as Tevion. "Profilo has developed extensive alliances with world class technology providers and so it's only natural that we would partner with SRS Labs, an industry leader in audio enhancement technologies for LCD TVs," said Arnoux Desurmont, Senior VP, Telefunken Europe. "It's critical that our products offer more value for the money and deliver innovative features with superior performance for the home entertainment industry, which SRS technologies can help to provide." "Profilo Telra is one of Europe's largest manufacturers of LCD TVs and we are excited to partner with them in delivering our technologies in their latest models," said Eduard Vendrell, Sales Executive-EMEA, SRS Labs. "As competition heats up in the flat panel TV market, OEMs and product designers are quickly realizing the competitive benefits of SRS technologies to deliver the best available audio experience to the customer without the need to add more expensive equipment." According to a recent report from DisplaySearch, LCD TVs was the only technology to enjoy Y/Y revenue growth in Q1'07, rising to 32% of the global TV market on a unit basis and 57% on a revenue basis. Western Europe was the top region for LCD TVs, holding a 35% share. Factor in North America and Japan, the three regions accounted for 76% of the worldwide penetration of LCD TVs. DisplaySearch also reported that just over 58 million flat panel TVs shipped worldwide in 2006. Of those, 38 percent, or 22 million, units featured SRS audio technology, based on royalty revenue reports. SRS technologies continue to be the first choice in audio enhancement for manufacturers due to their flexibility, ease of integration, better overall performance and cost savings benefits. Profilo Telra is the second major European TV manufacturer that has partnered with SRS Labs in the last few months. About SRS Labs, Inc. SRS Labs is a leader in audio signal processing for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with another 34 pending, for advanced audio, voice and surround sound technologies that optimize and improve the listening experience through techniques based on research into the human auditory system. Through partnerships with leading global manufacturers and semiconductor and software partners, over one billion products have shipped worldwide utilizing SRS audio technologies, primarily from one of three main technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice processing provides the best possible sound from all content and in every environment including HDTVs, mobile phones, portable media devices, A/V components, PCs and automotive entertainment. And with 38 percent of the 58 million flat panel televisions shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto standard of HDTV audio processing. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/. About Profilo Telra & Telefunken Telefunken, a pioneer in the Electronics sector, inventor of 20.000 patents and of PAL color TV system, started operations in Germany in 1903 in the field of radio transmission. Over the years Telefunken branched out into the wider panoply of Consumer and Professional electronics equipment, with activity well-established across Europe, particularly in the field of TV products. For more information, visit http://www.telefunken-tv.eu/ Profilo-Telra, established in 1970, has been manufacturing CE products for companies such as Sony, Matsushita, Thomson, Philips, other leading CE brands and many large retailers' private labels. With a capacity of up to 5 million TVs per year it benefits from necessary volume and product diversity to satisfy a large base of customers and consumers. Profilo-Telra produces LCD, Plasma, and CRT TVs ranging from 14" to 50", including Digital TVs, HD Ready and FULL HD TVs, and TVs with DVD. The Company has extensive alliances with world-class technology providers and leading chip manufacturers. Except for historical information contained in this release, statements in this release, including those by Mr. Vendrell, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise. SRS Labs, Inc, Contact: Press Contact: Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications 949-442-5518 310-374-8100 http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT: Cyndee Pelino, Marketing Manager of SRS Labs, Inc., +1-949-442-5518, ; or Jim Noyd of Noyd Communications, +1-310-374-8100, , for SRS Labs, Inc. Web site: http://www.srslabs.com/ http://www.telefunken-tv.eu/

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