SRS Labs' WOW HD Audio Technology Featured in Latest iRiver Digital Media Players
March 15 2007 - 7:30AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio and voice technologies, today announced that iRiver, a brand
of Reigncom and a trendsetter and innovator in digital
entertainment, has expanded its use of SRS WOW HD� audio technology
to include two new portable media device products, the Clix 2nd
generation and S7. Through the integration of SRS WOW HD, both
models of MP3 players improve the playback quality of digitally
compressed audio and provide powerful audio performance from
standard ear-buds so consumers have a more natural audio
experience. More specifically, WOW HD creates a wide and full sound
stage with deep rich bass and adds a definition control for
realistic clarity and significantly enhanced sound quality. Both
highly-anticipated models from iRiver are currently shipping in
Korea. The beautifully designed Clix 2nd generation features a new
ultra-intuitive interface and is about half as thin as its
predecessor, the Clix. The Clix 2nd generation is the first product
to incorporate the new 2.2 inch AMOLED (Active Matrix Organic Light
Emitting Diodes) which provides an even brighter display with more
vivid colors and unlimited viewing angles for first-rate video
playback. The S7, on the other hand, is display-less. Instead, the
faceplate displays images of animals and humans which represent
volume control and fast-forward and reverse. Also unique to the S7
is the lanyard which the ultra-small player dangles from when
placed around the neck. �With a leadership position in the global
Flash player market, iRiver�s adoption of SRS WOW HD in two new
high profile players supports SRS� continual adoption and global
growth in capturing a greater portion of the 160 million
unit-a-year global MP3 player market,� said Steven Kim, SRS Labs�
regional manager, Korea. �We are proud that iRiver has chosen to
yet again implement SRS WOW HD into these exciting new products.�
SRS WOW HD is a complete and scalable suite of 3D audio, bass
enhancement and mono and stereo speaker technologies that can be
customized by portable audio manufacturers to improve the quality
of any audio played on any digital audio player. To date, over 500
million hardware and software products that include the SRS WOW
family of audio technologies have shipped or been downloaded. The
technology continues to be the first choice for manufacturers due
to its flexibility, ease of integration, and better overall audio
performance. About SRS Labs, Inc. SRS Labs develops advanced audio
and communications technology that optimizes and improves the
listening experience through techniques based on the latest
research into the human auditory system. With over one billion
products shipped worldwide, SRS Labs is a leader in audio.
Incorporated in products ranging from HDTVs and mobile phones to
PCs and automotive entertainment, SRS Labs audio and speech signal
processing provides the best possible sound on every form factor
and in every environment. SRS Labs surround sound solutions enable
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. Except for
historical information contained in this release, statements in
this release, including those by Mr. Kim, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs�
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise.
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