SRS Labs Partners with World's Leading Codec Vendors and PC OEMs to Optimize the Microsoft Windows Vista Entertainment Experienc
January 10 2007 - 7:30AM
Business Wire
SRS Labs Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio and voice technologies, today announced solution support
availability for the Window�s Vista operating system through
partnerships with leading PC audio codec vendors and original
equipment manufacturers (OEMs). SRS-enabled Vista PC audio codec
solutions are now available through Analog Devices, Conexant, IDT
(Integrated Device Technologies) and Realtek. The first PC OEMs to
ship SRS-enabled Microsoft Vista OS PCs are Toshiba, LG and
Samsung, each of whom will display these products at the 2007
Consumer Electronics Show, Jan. 8-11th in Central Hall: Toshiba
(#12832), LG (#8214) and Samsung (#11003). SRS Labs also announces
that it has extended its license agreement with Microsoft to
include its SRS WOW� audio enhancement technology for the Vista OS
starting with the Windows Media Player version 11. The agreement,
which was originally executed in 2000, has been extended through
2012. SRS WOW, also featured in tens of millions of televisions,
MP3 players, and accessories worldwide, improves dynamic audio
performance by creating an expansive three dimensional sound field
with improved bass. The agreement between SRS Labs and Microsoft
will further expose PC consumers to the SRS Labs premium audio
experience and continue to build upon SRS Labs� brand recognition.
"The need for high quality audio and video is growing as more and
more consumers use their PC as a main source of entertainment.
Microsoft has worked with SRS Labs to further improve the consumer
audio experience with Windows Vista,� said Justin Hutchinson,
product manager for Windows Client at Microsoft Corp. "With SRS
audio technology incorporated in Windows Media Player, we are
demonstrating our commitment to customers' digital home
entertainment lifestyle.� Windows Vista brings a new level of
personal computing to consumers. It�s all about helping make
people�s lives easier, more entertaining and better connected, as
well as safer and more reliable. Microsoft�s vision of the digital
home features the Vista PC as an entertainment hub that organizes
media and controls playback on networked media devices. In
preparation for the biggest operating system release in years, SRS
Labs has been working closely with the world�s leading PC audio
codec providers. These industry leaders comprise approximately 76%
of the PC audio codec market worldwide. SRS Labs partnered with
these vendors to develop, integrate and certify SRS audio IP for
Microsoft�s Vista Premium logo program for immediate availability
to PC OEMs. �SRS Labs has a long term and strategic partnership
with Realtek Semiconductor Corp and by working together, we have
successfully delivered SRS-branded surround audio solutions to our
Windows XP PC customers,� said Robert Wang, planning manager,
Realtek Semiconductor Corporation. �For upcoming Windows Vista,
Realtek is committed to delivering a variety of SRS audio solutions
to our customers.� Sandra Perry, product line manager, PC audio
codecs, Analog Devices adds, �With SRS solutions for Vista, we can
now offer our customers audio quality tuning and customization
features along with the ability to enable virtual surround sound,
extending the home theater experience to the PC.� Kevin Kilbane,
senior product marketing manager, IDT, states, �Our relationship
with SRS Labs, coupled with our innovative multiple APO structure
for Vista, enable our customers to provide the�best Vista audio
experience possible." LG will launch more than 10 notebook PC
models featuring SRS WOW HD� and SRS TruSurround XT�. �SRS delivers
big sound to our new Microsoft Vista Premium notebook computers,�
said SK Yoo, Marketing Manager, LG. Likewise, Samsung's Q1 UMPC
model will feature SRS WOW HD 3D stereo and bass enhancement
technology along with SRS TruSurround XT surround sound
virtualizer. And Toshiba, an SRS-licensee for notebook PCs, is
launching new SRS-enabled Vista OS notebooks at CES as well. The
new Vista OS SRS-enabled notebooks from each of SRS� licensees will
begin shipping in January 2007. �Windows Vista is designed to fit
consumers� digital lifestyles and to deliver a high quality and
entertaining experience to the PC,� said Thomas C.K. Yuen, chairman
and CEO, SRS Labs. �SRS Labs� audio technology is the perfect
complement for Vista-based music and video because our audio
technologies enrich and enhance the home entertainment experience
on personal computers.� About SRS Labs, Inc. SRS Labs develops
advanced audio and communications technology that optimizes and
improves the listening experience through techniques based on the
latest research into the human auditory system. With over 600
million products shipped worldwide, SRS Labs is a leader in audio.
Incorporated in products ranging from HDTVs and mobile phones to
PCs and automotive entertainment, SRS Labs audio and speech signal
processing provides the best possible sound on every form factor
and in every environment. SRS Labs surround sound solutions enable
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. Except for
historical information contained in this release, statements in
this release, including those by Mr. Yuen may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs�
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise.
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