SRS Labs Debuts Advanced Virtual Surround Technology for Flat Panel Television at CES 2007
January 04 2007 - 1:00PM
Business Wire
SRS Labs Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio and voice technologies, today announced the launch of SRS
TruSurround HD4� (TS HD4), the next generation surround enhancement
technology for flat panel televisions. TS HD4 delivers virtual
surround sound from front-positioned speaker drivers ranging from
4.0 to 5.1 output channels. SRS Labs� new discrete
surround-from-the-front technology is perfect for flat panel TVs,
speaker array configurations and speaker bar accessories. SRS
TruSurround HD4 is the latest addition to the SRS TruSurround�
family of technologies which includes TruSurround, TruSurround XT�
and TruSurround HD�. This family of IP represents the industry�s
most widely used virtual surround technology, having been
implemented in tens of millions of TVs worldwide from manufacturers
such as Hitachi, LG, Samsung, Sony and Toshiba. Building on the
success of it predecessors, TS HD4 accepts input from 1.0 to 6.1
channels and renders surround sound from the front of the listener
utilizing 4.0 to 5.1 horizontal or vertical speaker driver
configurations. Listeners will feel as if they are surrounded by
�phantom� speakers that appear to extend all around them, producing
a distinctly immersive surround sound field without the clutter of
extra speakers. TS HD4 provides detail to high frequency content
and offers the ability to adjust the mix of center information with
respect to the ambient stereo sound, so vocals are brightened and
brought to center stage. In addition to improving dialog
intelligibility and creating maximum bass response, TS HD4 provides
bass management for an optional LFE output and provides
high-frequency clarity for optional center channel. Implementing
SRS TruSurround HD4 in LCD TVs and speaker arrays will bring new
life to the growing amount of readily available surround content
via HDTV, blu-ray and HD DVD. �TruSurround HD4 builds on the
incredible success we have had with the SRS TruSurround family of
technologies,� said Tom Yuen, president and CEO, SRS Labs. �The
flat panel TV market is quickly adopting the trend to include
multiple drivers from the front and this next generation technology
includes expanded features and flexibility to offer maximum
differentiation and superior surround sound to television
manufacturers worldwide.� With the introduction of SRS TruSurround
HD4, the SRS TruSurround family offers TV manufacturers a solid,
well known set of scalable technologies to implement across their
entire line of products, bringing the audio quality to the level of
picture quality. TS HD4 is available for immediate implementation
on platforms from Cirrus Logic, D2Audio, Micronas, and NJRC. SRS
Labs will be demonstrating SRS TruSurround HD4 at the 2007 Consumer
Electronics Show in Las Vegas, January 8-11 at the Las Vegas
Convention Center, room N210. About SRS Labs, Inc. SRS Labs
develops advanced audio and communications technology that
optimizes and improves the listening experience through techniques
based on the latest research into the human auditory system. With
over one billion products shipped worldwide, SRS Labs is a leader
in audio. Incorporated in products ranging from HDTVs and mobile
phones to PCs and automotive entertainment, SRS Labs audio and
speech signal processing provides the best possible sound on every
form factor and in every environment. SRS Labs surround sound
solutions enable the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. Except for historical information contained in this
release, statements in this release, including those by Mr. Yuen
may constitute forward-looking statements regarding our
assumptions, projections, expectations, targets, intentions or
beliefs about future events that are based on management's belief,
as well as assumptions made by, and information currently available
to, management. While the Company believes that its expectations
are based upon reasonable assumptions, there can be no assurances
that the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs� products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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