SRS Labs 'WOWS' iTunes Users to Deliver the Ultimate Audio Experience for Music, Movie, Video and Podcasts on The Mac
September 21 2006 - 7:30AM
Business Wire
SRS Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio and voice technologies, today announced the availability of a
new consumer software product, the SRS iWOW(TM) plug-in (iWOW)
designed specifically for the iTunes(R) platform. The iWOW software
brings Mac users a richer, more powerful and brilliant audio
experience when they listen to music, movies, videos and podcasts
on iTunes. SRS iWOW was designed recognizing audio has become more
important to consumers as many people use their Mac for
entertainment both at home and on the road. The iWOW was created
using several patented SRS Labs audio technologies to provide
immersive, three-dimensional audio playing over headphones,
desktop, laptop or monitor speakers. This audio enhancement
software delivers fully immersive stereo with cleaner sound, deeper
bass and the ability for each user to personalize their acoustic
preferences. Users of the SRS iWOW plug-in can customize their
audio experience with the option to select the preferred SRS Labs
patented technology based upon an array of music presets in the
toolbox (i.e. rock, classical, jazz, blues, country etc.). With a
center control feature, users viewing a video or listening to music
will be able to perfect the balance of sound by using a virtual
"zoom" lens to dynamically extract and position the dialog in the
foreground or background of the stereo mix. The iWOW creates a
multimedia experience where the user will be able to control how
and what they listen to. Coupled with these features is a sleek
spectrometer interface design that displays energizing sonic-like
pulses when playing content. Additional features of the SRS iWOW
include restoration and clarity of the vocals and high-frequency
instruments that otherwise sound "muffled" because of data loss
caused by compression in audio formats. The iWOW also widens the
optimal listening area by expanding the audio field in both the
horizontal and vertical planes and uses a psychoacoustic technology
to make the ear perceive maximum bass without distorting or
overdriving computer speakers and headphones. "SRS Labs is
continually exploring new opportunities and ways to provide the
most superior audio quality for consumers through digital devices,"
said Tom Yuen, Chairman and CEO, SRS Labs. "The beauty of the iWOW
is that Mac users will receive an incredible, immersive audio
experience at a reasonable cost. With the iWOW, music and video can
be experienced the way they were meant to, with superior audio that
complements the visual experience." The SRS iWOW plug-in comes with
a free trial period and is available at www.srslabs.com/iwow and
other leading download websites. After the trial, the software cost
is $19.99. SRS Labs has also recently launched the SRS Audio
Sandbox(TM), which is audio enhancement software for the PC to
provide a complete surround sound experience. For more information
or to experience the SRS Audio Sandbox, visit www.srslabs.com/sas.
About SRS Labs, Inc. SRS Labs develops advanced audio and
communications technology that optimizes and improves the listening
experience through techniques based on the latest research into the
human auditory system. With over 600 million products shipped
worldwide, SRS Labs is a leader in audio. Incorporated in products
ranging from HDTVs and mobile phones to PCs and automotive
entertainment, SRS Labs audio and speech signal processing provides
the best possible sound on every form factor and in every
environment. SRS Labs surround sound solutions enable the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. Except for
historical information contained in this release, statements in
this release, including those by Mr. Yuen may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise.
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