Beijing TV Selects SRS Circle Surround as 5.1 Surround Sound Broadcast Format for Weekly TV Program ''Community Music Tonight''
July 13 2006 - 7:30AM
Business Wire
SRS Labs Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio and voice technologies, announced today that China's leading
television broadcaster, Beijing TV, has adopted SRS Circle Surround
as the surround sound broadcast format for the weekly TV program,
"Community Music Tonight." In addition, the company plans to use
the format in additional programming to extend their offering of
content with high-quality surround sound. "SRS Labs is a global
provider of multichannel audio technology solutions for broadcast
markets," said Yao Yinzhuang, Deputy Section Chief, China Beijing
TV. "We've chosen to encode our broadcasts using SRS Circle
Surround because of its flexibility and ease of implementation and
because it offers our audience the best possible surround sound
experience." "Beijing TV is a leader in delivering high-quality
programming to viewers; we are very pleased that they have selected
SRS Circle Surround for their broadcast," said Ricky Wong, regional
director - greater China for SRS Labs. "Since SRS Circle Surround
can be delivered over any two-channel path, broadcasters who use
the format are able to leverage their surround-enabled programming
beyond the television to new devices like mobile phones and
portable media players." The SRS Circle Surround audio system was
designed and delivered by Jolly ProAudio Broadcast Engineering
Ltd., SRS Labs professional audio distribution partner in China.
Jolly ProAudio's expertise in surround sound installations allowed
Beijing TV to be operational with SRS Circle Surround in a very
short time. About SRS Labs, Inc. SRS Labs develops advanced audio
and communications technology that optimizes and improves the
listening experience through techniques based on the latest
research into the human auditory system. With over 600 million
products shipped worldwide, SRS Labs is a leader in audio.
Incorporated in products ranging from HDTVs and mobile phones to
PCs and automotive entertainment, SRS Labs audio and speech signal
processing provides the best possible sound on every form factor
and in every environment. SRS Labs surround sound solutions enable
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. About SRS Circle
Surround Radio and television stations across the world use SRS
Circle Surround encoding technology to deliver full-bandwidth 6.1
channel surround sound content over any stereo transmission path.
SRS Circle Surround encoded signals are compatible with mono,
stereo, LCRS, and SRS Circle Surround decoders. When decoded with
SRS Circle Surround II, the listener hears the complete
multichannel mix. SRS Circle Surround II decoders also improve
dialog clarity and shape a maximized bass response with sculpted
filters and driver physics to go beyond the low frequency
limitations of speakers and headphones. Except for historical
information contained in this release, statements in this release,
including those by Mr. Wong may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise.
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