Kodak Digital Cinema HD Pre-Show Systems Feature SRS Circle Surround
December 12 2005 - 7:35AM
PR Newswire (US)
SRS Labs Expands Its Technology and Brand Reach Into Theaters SANTA
ANA, Calif., Dec. 12 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(NASDAQ:SRSL), a leading provider of audio technology solutions,
announced today that Kodak Digital Cinema has selected SRS Circle
Surround(R) for their digital cinema pre-show high definition
systems. Kodak is currently the world's leading independent
supplier of digital pre-show solutions, supplying more than a dozen
exhibition chains in the US, Canada, and Japan. Digital cinema
pre-show packages encoded and delivered in SRS Circle Surround will
begin with an animated SRS logo/trailer, expanding SRS Labs brand
reach from television, radio, and millions of consumer electronics
products into theaters. "We are tapping into the very beginning of
what is inevitably going to be a huge trend in the motion picture
industry," said Michael Canevaro, senior director, professional
audio at SRS Labs. "To date, there are approximately 97,000 screens
available worldwide, which is an incredible number of potential
brand impressions for this marketplace. Working with Kodak Digital
Cinema creates a clear path for SRS to enter the digital cinema
pre-show market, enabling a broader consumer audience to benefit
from our innovative sound technologies." SRS Labs first began
working with Kodak earlier this year, when both companies
collaborated on a demonstration of the Kodak Digital Cinema HD
Pre-Show using SRS Circle Surround at the Kodak-sponsored ShoWest
Showcase, "An Evening of Independent Film." "A great movie
experience requires great images and great sound," says Drena
Rogers, worldwide director of sales for Kodak Digital Cinema, "and
that's as true for the pre-show as it is for the feature
presentation. The state-of-the-art audio that SRS delivers
contributes to the power, the enjoyment, and the emotional impact
of the program before the feature movie begins." SRS Circle
Surround encoding delivers full-bandwidth surround sound content
for up to 7.1 channels over any stereo transmission path. The
resulting composite two-channel mix is backward compatible with
mono, stereo, and LCRS playback. When decoded with Circle Surround
II, the listener experiences up to 7.1 surround playback true to
the original mix. To date, over 1 billion television viewers have
experienced Circle Surround. Broadcasters and professional audio
mixers have chosen the technology for its flexibility, ease-of-use,
and overall audio performance. Top radio and television
broadcasters around the world who have created programming using
Circle Surround include ABC, CBS, CBN, NBC, ESPN, ESPN HD, FOX, MBS
(Japan), GAORA (Japan), FM Tokyo (Japan), Swedish Television
(Sweden), Guang Dong Radio (China), CNR (China) and many others.
For information regarding Circle Surround for professional use,
visit our website at http://www.srslabs.com/. About Kodak Digital
Cinema Kodak Digital Cinema provides a full range of solutions for
applications ranging from digital pre-show to digital feature
presentations. The Kodak networked solutions include all systems
hardware driven by unique Kodak software, and are supported by
worldwide services, including content preparation and delivery as
well as remote monitoring and on-site maintenance and repair. For
more information, visit http://www.kodak.com/go/dcinema. About SRS
Labs, Inc. SRS Labs is a recognized leader in the advancement of
audio and voice technology. The company works with the world's top
manufacturers to provide a richer entertainment experience through
patented sound techniques. SRS Labs' technologies can be heard
through products ranging from televisions, LCD and plasma monitors,
cell phones, MP3 players, car audio systems, and notebook and
desktop computers. The company also offers hardware and software
tools to professionals and consumers for the creation, production
and broadcast of content featuring SRS Labs' technologies. Valence
Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is
a semiconductor company that designs and sells custom ASICs and
standard ICs to leading manufacturers worldwide. Based in Santa
Ana, Calif., the company also has licensing representation in Hong
Kong, Japan, Europe, and Korea. For more information about SRS
Labs, Inc. please visit http://www.srslabs.com/. The information on
the aforementioned website is not incorporated by reference into
this press release. Investor Contact: Media Contact: Jennifer
Drescher Chris Locke (949) 442-1070 x 5010 (949) 442-1070 x 3206
DATASOURCE: SRS Labs, Inc. CONTACT: Media, Chris Locke, ext. 3206,
, or Investors, Jennifer Drescher, ext. 5010, , both of SRS Labs,
Inc., +1-949-442-1070 Web site: http://www.kodak.com/go/dcinema Web
site: http://www.srslabs.com/ Company News On-Call:
http://www.prnewswire.com/comp/809275.html
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