Hewlett Packard Expands SRS Relationship to Include SRS TruSurround XT(R) on Micro Display Products
September 12 2005 - 8:30AM
PR Newswire (US)
Rear Projection TVs Featuring SRS Virtual Surround Sound Technology
Available This October SANTA ANA, Calif., Sept. 12
/PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), one of the
world's leading providers of audio, voice and surround sound
technologies, today announced that Hewlett Packard Corporation
(NYSE:HPQ) ("HP"), has expanded their licensing agreement with SRS
Labs to include the patented SRS TruSurround XT(R) virtual surround
sound technology in their latest micro display televisions, models
MD5020, MD5820, MD6580 and MD5880. These are the first products
from HP to include TruSurround XT. Currently, HP includes SRS
WOW(R) in their plasma and LCD lines, which were launched last
October. These new multi-sized display products will be available
in early October at major key regional and specialty AV retailers.
HP selected TruSurround XT so anyone who purchases these
televisions can enjoy a compelling "virtual" surround sound
experience, without the need for a 5.1 speaker system. TruSurround
XT brings multichannel, surround encoded, stereo and even mono
audio alive with an encompassing surround sound experience from the
TV's stereo speakers. Two additional powerful audio features, SRS
Dialog Clarity(TM) and SRS TruBass(R) are also included to provide
quality improvements of the audio experience. SRS Dialog Clarity
improves dialog intelligibility during passages of movies where the
actors' dialog is difficult to understand, a common problem due to
today's production techniques and excessive use of surround audio
effects. SRS TruBass is a patented bass enhancement technology that
delivers deep, rich bass over small speakers and headphones, making
it the ideal companion for products with sleek, slim designs, such
as micro display TVs. SRS TruBass improves low frequency
performance up to an octave below the limitations of the speaker
drivers in these narrow configurations. "This newly expanded
agreement with SRS furthers our strategy to deliver a powerful
audio experience to match the crisp, clear image quality of our
latest micro display products," said B.K. Kumar, product marketing
manager for Hewlett Packard. "As a company with a rich history of
focusing on product quality, we decided to include SRS technologies
because they deliver industry leading audio enhancements, adding
further value to our new lineup of consumer electronics products."
"By working with Hewlett Packard on their new line of micro display
televisions, SRS Labs continues to diversify our positioning within
a variety of market segments," said Lupita Ho, product marketing
manager for SRS Labs. "Hewlett Packard has been building
technologically innovative products for over 60 years and we are
proud to be their audio partner of choice for their new micro
display line and look forward to future collaboration." For
information on licensing SRS technologies, Call (949) 442-1070 or
email . Additional information about SRS TruSurround XT is also
available from the company's website at
http://www.srslabs.com/LicensingTechMultichannel.asp#TSXT. About
SRS Labs, Inc. SRS Labs is a recognized leader in the advancement
of audio and voice technology. The company works with the world's
top manufacturers to provide a richer entertainment experience
through patented sound techniques. SRS Labs' technologies can be
heard through products ranging from televisions, LCD and plasma
monitors, cell phones, MP3 players, car audio systems, and notebook
and desktop computers. The company also offers hardware and
software tools to professionals and consumers for the creation,
production and broadcast of content featuring SRS Labs'
technologies. Valence Technologies Limited, a Hong-Kong based
subsidiary of SRS Labs, is a semiconductor company that designs and
sells custom ASICs and standard ICs to leading manufacturers
worldwide. Based in Santa Ana, Calif., the company also has
licensing representation in Hong Kong, Japan, Europe, and Korea.
For more information about SRS Labs, Inc. please visit
http://www.srslabs.com/. The information on the aforementioned
website is not incorporated by reference into this press release.
Except for historical information contained in this release,
statements in this release, including those by Ms. Ho in paragraph
four, are forward-looking statements and projections (which include
statements concerning plans and objectives of management for future
operations) that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include SRS' continued
collaboration with HP on future projects, the acceptance of new SRS
Labs' products and technologies, the impact of competitive products
and pricing, the timely development and release of technologies by
the Company, general business and economic conditions, especially
in Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. Investor Contact: Media Contact: Tami
Stegmaier Chris Locke (949) 442-1070 x 3093 (949) 442-1070 x 3206
DATASOURCE: SRS Labs, Inc. CONTACT: Investors, Tami Stegmaier, ext.
3093, , or Media, Chris Locke, ext. 3206, , both of SRS Labs, Inc.,
+1-949-442-1070 Web site: http://www.srslabs.com/ Company News
On-Call: http://www.prnewswire.com/comp/809275.html
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