SRS Labs' Circle Surround Automotive(TM) Featured in Leading Automotive Entertainment DSPs
August 31 2005 - 8:30AM
PR Newswire (US)
SRS Circle Surround Automotive in New Line of Automotive
Entertainment ICs SANTA ANA, Calif., Aug. 31 /PRNewswire-FirstCall/
-- SRS Labs, Inc. (NASDAQ:SRSL), one of the world's leading
providers of audio technology solutions, today announced that
Philips, a leading provider of automotive DSPs, has selected SRS
Circle Surround Automotive ("CS Auto") surround decoding solution
for its SAF7730 series of automotive radio chips. This step is part
of SRS Labs' initiative to penetrate the automotive market by
offering technologies in leading automotive DSPs. "We are pleased
to work with Philips and offer our new Circle Surround Automotive
technology solution on their platform," said Lenka Koloma, director
strategic IC partners and sales for SRS Labs. "By working with
Philips to offer CS Auto in the leading automotive DSP chip, we are
able to immediately reach and support major OEMs, tier one and
aftermarket manufacturers to enable them to bring the home theater
experience to the car." Circle Surround Automotive creates a
thrilling in-vehicle surround sound experience from any audio
material over a four-channel or larger speaker system. With CS
Auto, great sound is not limited to a single sweet spot within the
vehicle. It also delivers surround sound from any audio source,
including mono or stereo traditional radio broadcasts, satellite
radio, digital broadcasts from HD Radio(TM), standard CD and
compressed digital music from portable digital audio players. It is
the only multichannel decoding solution that includes customizable
enhancement techniques as a standard to solve the unique audio
challenges of the automotive environment. CS Auto can even create
the perception of a center speaker if one is not installed. It not
only brings surround sound to a vehicle -- it also improves the
quality of the audio experience. "As one of the leading providers
of the most advanced audio technologies available, SRS Labs is an
important partner in our efforts to bring a compelling audio
platform to the automotive industry," said Guido Thamm, product
marketing manager at Philips Semiconductors. The SAF7730 chip can
be coupled with Philips' HD Radio base-band chip to further enhance
the surround sound experience in the car. Circle Surround encoding
was the first certified surround solution for the HD Radio
technology from iBiquity. HD Radio enables digital radio signals to
ride the same airwaves as existing analog AM/FM radio signals. By
using CS Auto in the SAF7730 chip to decode HD Radio CS encoded
content, the listener will enjoy the best surround sound
experience. The key techniques and features of CS Auto, which can
be customized and made available as a user option by the OEM
include: SRS FOCUS(R) Technology elevates the sound image so that
it is perceived to be at a normal listening height compensating for
non-optimally placed speakers placed low in the car door or under
the dashboard. The sound is very natural since FOCUS does not use
phase or time shifting. FOCUS is adjustable by the manufacturer to
provide optimum sound image placement based on the car design. This
flexibility enables OEMs to deliver the best audio performance for
each car model's speaker configuration and may eliminate the need
for installing tweeters. SRS TruBass(R) Technology is a patented
psychoacoustic technology that produces the perception of deep,
rich bass. It can be applied to the speakers and/or subwoofer to
produce the perception of improved low frequency performance up to
an octave below the F0 of the speaker drivers. The manufacturer can
adjust the amount of TruBass processing in the front channels, rear
channels and subwoofer depending on the speaker size. This improved
bass can eliminate the need for a costly subwoofer or larger size
speakers. Number of Channels CS Auto delivers up to 6.1 channels of
audio from mono, stereo, matrix-encoded or Circle Surround-encoded
material. The number of channels can be customized for the number
of speakers installed in the vehicle. Channel Mixing Our
Mix-to-Rear function allows front and center channel contents to be
mixed to the surround channels. This enables passengers in large
vehicles to also enjoy the vocals that normally are heard through
the front center speaker. Phantom Center Speaker CS Auto creates a
compelling phantom center speaker if a physical center speaker is
not present. SRS Labs is demonstrating CS Automotive, as well as
its family of audio enhancement technologies at the Internationale
Funkausstellung (IFA) conference Sept 2-7 in Berlin, Germany. For
sales appointments and demonstrations at the conference please
contact Lenka Koloma at: lenkak@srslabscom. SRS Labs' automotive
technology solutions are currently available for license by
automakers and manufacturers of factory installed equipment and
aftermarket electronics. Companies currently featuring SRS
technologies in their products include Honda, Toyota, Kenwood,
Eclipse, Panasonic, Johnson Controls, and others. For more
information on SRS technologies and to hear demonstrations online,
visit http://www.srslabs.com/. To license SRS technologies contact
. About SRS Labs Inc. SRS Labs is a recognized leader in the
advancement of audio and voice technology. The company works with
the world's top manufacturers to provide a richer entertainment
experience through patented sound techniques. SRS Labs'
technologies can be heard through products ranging from
televisions, LCD and plasma monitors, cell phones, MP3 players, car
audio systems, and notebook and desktop computers. The company also
offers hardware and software tools to professionals and consumers
for the creation, production and broadcast of content featuring SRS
Labs' technologies. Valence Technologies Limited, a Hong-Kong based
subsidiary of SRS Labs, is a semiconductor company that designs and
sells custom ASICs and standard ICs to leading manufacturers
worldwide. Based in Santa Ana, Calif., the company also has
licensing representation in Hong Kong, Japan, Europe, and Korea.
For more information about SRS Labs, Inc. please visit
http://www.srslabs.com/. The information on the aforementioned
website is not incorporated by reference into this press release.
Investor Contact: Media Contact: Tami Stegmaier Chris Locke (949)
442-1070 x 3093 (949) 442-1070 x 3206 DATASOURCE: SRS Labs Inc.
CONTACT: Investors, Tami Stegmaier, ext. 3093, , or Media, Chris
Locke, ext. 3206, , both of SRS Labs Inc., +1-949-442-1070 Web
site: http://www.srslabs.com/
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