Springbig Applauds DEA’s Recent Reclassification of Marijuana
May 01 2024 - 7:00AM
Springbig, a leading provider of marketing solutions for the
cannabis industry, expressed their strong support for the Drug
Enforcement Administration's (DEA) decision to reclassify marijuana
as a lower-risk drug, announced yesterday. Reflecting the broad
societal trends in the last decade-plus, this move from the DEA
proves that the federal government is finally recognizing cannabis
for its true value as an industry that is positively impacting
businesses and consumers alike.
Jeff Harris, CEO of Springbig, commented, "The DEA's
reclassification of marijuana is a transformative development for
the cannabis industry. It not only reflects the evolving perception
of cannabis in our society but also opens up tremendous business
opportunities and greater access for consumers,” said Jeff Harris,
CEO of Springbig. “This change will bring the cannabis market into
the mainstream, promoting legal, regulated, and licensed businesses
that, up until now were held back by undue regulatory burdens,
realize their growth potential."
For consumers, the new classification means wider access to
cannabis products that are personalized to their preferences and
regulated for higher quality. It promises to reduce the stigma
associated with cannabis use, making it more acceptable in
mainstream healthcare and wellness circles.
From a business perspective, the reclassification reduces
numerous regulatory barriers that have previously halted the growth
and operational efficiency of cannabis companies. Businesses can
now look forward to less stringent compliance demands, which can
potentially lower costs and simplify legal processes. This is
particularly beneficial for startups and established companies
looking to expand their reach in the industry.
Springbig is uniquely positioned to assist businesses in
navigating this new landscape. The company’s suite of tools,
designed to ensure compliance with marketing and communication
regulations, will be crucial for cannabis retailers and brands
aiming to capitalize on the expanded market. Springbig’s technology
enables these companies to maintain robust customer engagement,
establish strong brand loyalty, and create advanced marketing
practices and activations.
As the cannabis industry continues to evolve, Springbig remains
dedicated to supporting this growth through cutting-edge solutions
that promote responsible consumption and foster meaningful
connections between cannabis businesses and their clients.
About Springbig:Springbig is a market-leading software platform
providing customer loyalty and marketing automation solutions to
retailers and brands in the U.S. and Canada. Springbig’s platform
connects consumers with retailers and brands, primarily through SMS
marketing, as well as emails, customer feedback system, and loyalty
programs, to support retailers’ and brands’ customer engagement and
retention. Springbig offers marketing automation solutions that
provide for consistency of customer communication, thereby driving
customer retention and retail foot traffic. Additionally,
Springbig’s reporting, and analytics offerings deliver valuable
insights that clients utilize to better understand their customer
base, purchasing habits and trends. For more information, visit
https://springbig.com/
Media Contact:Conor DouglassConor@milkandhoneypr.com
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