Spartan Emergency Response Established as a Cut Above the Rest
April 23 2015 - 8:30AM
www.SpartanER.com: Created for an
Improved User Experience
It is no coincidence Spartan was built on the foundation of a
diamond. Spartan Emergency Response ("Spartan"), a business unit of
Spartan Motors, Inc. (Nasdaq:SPAR), introduced its "Diamond"
campaign in April of 2015 as a way to continue the company's
commitment that began in 1975 and remains consistent today. Spartan
Emergency Response does not sell gemstones, but instead it builds
the most powerful and reliable apparatus, cabs and chassis on the
market. It is the perfect balance of safety and quality that makes
Spartan Emergency Response a cut above the rest.
"Spartan's Diamond Campaign is about reinforcing the company's
commitment to an industry," said Russell Chick, Spartan Motors,
Corporate Director of Marketing. "This Campaign clearly
communicates safety and quality across customer touch-points, with
a strong initial focus on digital platforms. While developing this
Campaign, it became clear that the dimensions of the Spartan brand
are well aligned with those found in a diamond – unbreakable,
durable and safe. The visual connection works as well; the Spartan
logo is formed in the shape of a diamond. This year marks our 40th
anniversary of designing, engineering and manufacturing world-class
apparatus and cab/chassis. Spartan celebrates this key milestone
using the Diamond Campaign which maintains the premium brand
positioning firefighters associate with our product
performance."
The Diamond Campaign was launched in April 2015 across a number
of digital platforms, involving both paid and owned media. The
advertising media schedule will expand as we progress through the
2015 calendar year, thus providing our dealers a fresh platform
from which to market and sell the Spartan brand. The Campaign
launch plan includes a new Landing Page (www.SpartanER.com) as a
key platform to drive end-user engagement online. This landing page
currently connects to multiple legacy websites maintained by
Spartan Emergency Response and it will displace those websites
later this year as we create an improved web experience for all our
customers, dealers and stakeholders.
The Diamond Campaign is a brand-building initiative. While
Spartan ranks No. 1 or No. 2 across a number of brand metrics,
continuous improvement is a key initiative across the corporation
and that includes the marketing function. Product marketing of
specific models and product features will be accommodated within
the Diamond Campaign using digital assets as needed. At Spartan,
the job is never done. That is how the company stays a cut above
the rest. Experience the brilliance of a Spartan.
About Spartan Emergency Response
Drawing on more than 130 years of excellence in fire truck
manufacturing, Spartan Emergency Response is a world-class leader
in the design, engineering and flexible production of the most
powerful and reliable emergency response apparatus, cabs and
chassis on the market. Spartan Emergency Response manufactures a
full line of pumpers, tankers, rescues, aerials, quick-attack/urban
interface vehicles and other emergency-rescue vehicles on both
custom and commercial chassis from its facilities in Michigan,
Pennsylvania and South Dakota. For more information, visit
www.spartaner.com.
About Spartan Motors
Spartan Motors, Inc. designs, engineers and manufactures
specialty chassis, specialty vehicles, truck bodies and aftermarket
parts for the recreational vehicle (RV), emergency response,
government services, defense, and delivery and service markets. The
Company's brand names – Spartan™, Spartan Chassis™, Spartan
Emergency Response™ and Utilimaster® – are known for quality,
performance, service and first-to-market innovation. The Company
employs approximately 1,700 associates at facilities in Michigan,
Pennsylvania, South Dakota and Indiana. Spartan reported sales of
$507 million in 2014 and is focused on becoming a global leader in
the design, engineering and manufacture of specialty vehicles and
chassis. Visit Spartan Motors at www.spartanmotors.com.
CONTACT: Russell T. Chick
Corporate Director of Marketing
Spartan Motors, Inc.
517.997.3852
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