Spartan Motors Redefines Global Leadership in Emergency Response
April 10 2012 - 8:25AM
Spartan Motors, Inc. (Nasdaq:SPAR) today announced the major
building blocks of a global emergency response (ER) strategy that
will serve as the foundation for Spartan's continued growth in the
North American and global marketplace.
"Emergency response is over one-third of our business and the
second largest market we serve in North America," says John
Sztykiel, Spartan Motors president and chief executive officer.
"Emergency response is a growth market. Domestically, the demand
for ER services continues to increase commensurate with the
underlying demographic forces. Globally, the demand for ER services
is about infrastructure. As economies continue to progress and
develop, the demand for ER services increases. Collectively,
it is very much a growth market, so we are focused on expanding
both our global presence and the scope of our domestic
offerings."
Spartan Motors (SMI) is supporting its global strategy with a
range of actions, including:
- Execution of a shared strategic vision with the French company
Gimaex – a like-minded OEM with an extensive technology portfolio
and strong global business in the emergency response
industry. "Our plan is to align the Spartan and Gimaex
organizations, when appropriate, to ensure future growth," said
Sztykiel. "ER has become a growth market internationally, and
we are now positioned to develop emergency response services and
equipment to match burgeoning worldwide demand with increased speed
and innovation, expanded product lines and global distribution
points."
- Expanding Spartan's brand power and leveraging this asset to
the continued benefit of Spartan Chassis' OEM partners and their
dealers. "Spartan Chassis already has the broadest lineup of
custom chassis, and the technology and performance we offer will
steadily grow, starting at FDIC," said Sztykiel.
- Collaboration with Renault to develop new opportunities and
products for the North American ER marketplace – such as the
Spartan R XO cab/chassis, which boasts industry-best clearance and
maneuverability.
- Promotion of Dennis Schneider to president of Spartan Motors'
Emergency Response business (presiding over Spartan ERV and Spartan
Chassis), where he will expand the company's North American and
global presence.
- Accelerated new product development and continued investment:
13 new market-changing products / technologies will be showcased
April 19-21 in Indianapolis, Ind., at FDIC, North America's largest
ER trade show. Examples include:
- Cab/Chassis: best-in-class safety system, the new cross-over
concept chassis – the Spartan R XO – and other technologies
- Body/Apparatus: new class of aerial – Spartan's Telstar – IPS
(Intelligent Pump Solutions), industry-leading CAFS and other
technologies
- Global consolidation of brands in the ER marketplace. The
Crimson Fire brand will be replaced with Spartan ERV and all
emergency response products will be branded Spartan in all
geographies.
"Excellence always attracts excellence, and we're proud our
organization has been able draw the type of partners and associates
that will ensure growth," says Sztykiel. "This is about expansion,
leveraging the global brand strength of Spartan and improving our
efficiency as Spartan's cost base will be reduced."
Spartan Gimaex Global
Leadership
Gimaex is a top-five global leader with a reputation for
development and manufacture of cutting-edge products for the ER
industry, a key to Spartan's global vision. Likewise,
Spartan's strength in North America provides Gimaex with a solid
partner for the future. Their collaboration will include
technology sharing, joint product development, commercial
agreements and additional purchasing clout, as well as leveraging
development and build costs as global sales opportunities present
themselves. Finally, Spartan and Gimaex have complementary
geographic, engineering and production footprints that will enable
both companies to build a true global presence.
Renault Global Chassis Technology
Leadership
Renault, known for its design and engineering abilities, will
collaborate with Spartan in North America's ER
marketplace. The first project, the Spartan R XO chassis, is a
low-cost, all-wheel-drive commercial chassis with industry-leading
clearance and maneuverability that will make its debut at FDIC,
April 19.
One Brand: Spartan
A key component of Spartan's global strategy is eliminating
brand dilution and ensuring focused strength around one brand:
Spartan. With concentration on one brand, efficiencies will be
gained across different operating disciplines. "All companies
must constantly evolve their strategy and operational disciplines,"
said Sztykiel. "Adapt, evolve and lead – a major part of our
evolution and growth over the past 36 years – will become more
closely integrated into the Spartan Emergency Response
structure. From innovation to purchasing and customer service,
all operating disciplines will be leveraged to improve speed and
efficiency."
Schneider Brings Market-Changing
Leadership and International Expertise
Dennis Schneider (former vice president of Crimson-Fire) brings
a new level of experience to all of Spartan's ER operations as the
newly appointed President of Spartan's Emergency Response
business. (Please see accompanying press
release.) "Dennis boasts extensive operational expertise,
front-end experience to accelerate distribution development and
open new markets and has held a range of positions with companies
doing business in the Americas, Asia and Europe. This will be
particularly valuable as we introduce a record number of products
to the marketplace," said Tom Gorman, chief operating officer of
Spartan Motors. He is the right man to lead Spartan Emergency
Response as we redefine global leadership."
About Spartan Motors
Spartan Motors, Inc. designs, engineers and manufactures
specialty chassis, specialty vehicles, truck bodies and aftermarket
parts for the recreational vehicle, emergency response, government
services, defense, and delivery and service markets. The company's
brand names – Spartan™, Spartan ERV™ and Utilimaster® - are known
for quality, performance, service and first-to-market innovation.
The company employs approximately 1,700 associates at facilities in
Michigan, Pennsylvania, South Dakota, Indiana, Florida and Texas.
Spartan reported sales of $426 million in 2011 and is focused on
becoming a global leader in the design, engineering and manufacture
of specialty vehicles and chassis. Visit Spartan Motors at
www.spartanmotors.com.
CONTACT: PCGCampbell
Eric Garner
direct: (310) 224-4976
cell: (541) 413-2880
egarner@pcgcampbell.com
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