SciPlay’s Jackpot Party Launches Summer Ad Campaign with Sofía Vergara
July 27 2022 - 8:13AM
Business Wire
SciPlay Corporation (NASDAQ: SCPL) (“SciPlay” or the “Company”),
one of the world’s leading gaming companies, has launched a
summer-long social media and advertising campaign for the
top-ranked casino game Jackpot Party, starring actress and
entrepreneur Sofia Vergara.
The campaign launched on May 17, 2022, with Extra TV’s release
of “behind-the-scenes” footage of Vergara playing Jackpot Party to
unwind after a long day of filming. A subsequent ad spot in which
Vergara can be seen enjoying the casino experience players receive
when they download the game will be running throughout the new
season of America’s Got Talent. As part of the campaign, players
who download the game within the promotion’s timeframe will also
receive automatic entry in a raffle for the chance to win a trip to
Hollywood—including prepaid flights and a hotel stay—for ten lucky
winners.
“Sofía’s natural enthusiasm, combined with her global fan base,
make her ideal for this campaign,” said Noga Halperin, Chief
Revenue Officer for SciPlay. “With millions of fans and followers,
Sofía has the influence to introduce potential players to a game
that recreates the Las Vegas gaming experience from anywhere.”
Israeli creative agencies, Why Worry and C – Branded Content
Company by Publicis, supported the campaign’s production and social
promotion. As a result of the campaign, SciPlay intends to attract
new players and boost excitement among current fans. The
free-to-download game has already gained momentum and Vergara’s
support is expected to increase downloads throughout the
campaign.
“Since its release nearly a decade ago, casino players have
gravitated toward Jackpot Party for its free-to-play model and
constantly evolving slots and challenges,” said Eitan Davidson,
head of marketing innovation for SciPlay. “We’re thrilled to work
with Sofía for our first celebrity partnership and bring this
beloved game to even more players.”
Jackpot Party is ranked among the top casino games on both
Google Play and Apple’s App Store, and gives its millions of
players access to more than 200 slot games, plus frequent updates.
It features several of the most popular slots on the Strip,
including Huff N Puff, Monopoly, Flintstones, Heidy’s bier Haus,
Planet Moola and Lock it Link Slots.
The collaboration with Vergara follows SciPlay’s recent
partnership with NASCAR to promote its Gold Fish Casino Slots game,
a continuation of the Company’s partnership from 2021.
For more information about SciPlay, please visit
sciplay.com.
About SciPlay
SciPlay Corporation (NASDAQ: SCPL) is a leading developer and
publisher of digital games on mobile and web platforms. SciPlay
currently offers social casino games Jackpot Party® Casino, Gold
Fish® Casino, Quick Hit® Slots, 88 Fortunes® Slots, MONOPOLY Slots,
and Hot Shot Casino®, casual games Bingo Showdown®, Solitaire Pets™
Adventure, and Backgammon Live and a variety of hyper casual games
such as Rob Master 3d™, Deep Clean Inc.™ and Oh God™. All of
SciPlay’s games are offered and played on multiple platforms,
including Apple, Google, Facebook and Amazon. In addition to
developing original games, SciPlay has access to a library of more
than 1,500 real-world slot and table games provided by Light &
Wonder, Inc. (f/k/a Scientific Games Corporation) and its
Subsidiaries. For more information, please visit SciPlay.com.
All ® and © notices signify copyrights owned by and/or marks
registered in the United States by SciPlay Games, LLC, SG Gaming,
Inc., or their respective affiliates.
© 2022 SciPlay Corporation. All Rights Reserved.
Forward-Looking Statements
In this press release, SciPlay makes “forward-looking
statements” within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements can be
identified by words such as "will," “may,” “expect” and "should."
These statements are based upon management's current expectations,
assumptions and estimates and are not guarantees of timing, future
results or performance. Therefore, you should not rely on any of
these forward-looking statements as predictions of future events.
Actual results may differ materially from those contemplated in
these statements due to a variety of risks, uncertainties and other
factors, including those factors described in our filings with the
Securities and Exchange Commission (the “SEC”), including SciPlay's
current reports on Form 8-K, quarterly reports on Form 10-Q and
SciPlay’s most recent annual report on Form 10-K that was filed
with the SEC on March 2, 2022 (including under the headings
“Forward-Looking Statements” and “Risk Factors”). Forward-looking
statements speak only as of the date they are made and, except for
SciPlay's ongoing obligations under the U.S. federal securities
laws, SciPlay undertakes no obligation to publicly update any
forward-looking statements whether as a result of new information,
future events or otherwise.
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