AUSTIN, Texas, March 3, 2016 /PRNewswire/ -- RetailMeNot,
Inc., a leading digital savings destination connecting consumers
with retailers, restaurants and brands, released a new study today
titled "The Rise of Mobile Marketing Spend in Retail." More than
200 retail marketing executives with the authority to make spending
decisions participated in the study, which revealed major digital
trends in the year to come. The biggest trend of all: 87% of retail
marketers plan to invest more in mobile marketing in 2016.
Access the full study:
http://www.retailmenot.com/mobilespend
Across various retail categories, marketers are increasingly
shifting spend into mobile channels as consumers devote an
increasingly disproportionate amount of time engaging with their
smartphones versus traditional advertising channels, like TV,
catalogs and print newspapers.
"We've seen increased interest from our retail partners working
to better understand how mobile marketing channels like RetailMeNot
can help them drive brand awareness, traffic online and in-store,
and ultimately sales," said Marissa
Tarleton, CMO, North
America, RetailMeNot, Inc. "Leaders in retail marketing have
been increasingly investing more in digital media through mobile
channels, and attribution capabilities are helping them to better
understand the real net positive impact of these investments. The
findings of this study corroborate what we are hearing from our
retail partners, including how many traditional marketers are
struggling to make the shift as fast as possible while working to
measure and understand the impact of these investments.
Furthermore, RetailMeNot is also happy that the study revealed our
company to be one of the top three best ROI channels for our retail
partners making mobile marketing investments through our mobile
website and app."
A few of the study's key findings include:
- Marketing spend set to increase across all channels, but
mobile leads the pack. Retail decision-makers are poised to
increase marketing spend across both online and offline channels,
with mobile budgets set to grow the most. In fact, 87% of marketers
plan to increase their mobile advertising spend, while 73% plan to
increase non-mobile digital advertising spend and 62% plan to
increase their offline advertising spend.
- Three in 4 (76%) retailers believe that while they are
getting some value out of mobile marketing, there is still
considerable upside potential for increased returns on their
investments. The majority of those surveyed, though, feel that
their efforts are on pace with other middle-of-the-pack industry
retailers (53%). To stand out from the crowd, nearly 4 in 10 (39%)
retailers are ready to make mobile a major component of their
budget (50% to 100% of their budgets).
- Retailer mobile teams are increasingly responsible for
driving both mobile and in-store traffic. 74% of retailers'
mobile marketing teams surveyed in 2016 reported being responsible
for digital promotions that drive both online and in-store sales,
compared to just 64% in 2014.
- Mobile coupons provide trackability and insights across
channels. As retailers look to solve the attribution challenge
that mobile brings to the consumer journey, mobile single-use and
unique promotion codes are providing key tracking capabilities for
marketers and helping to reduce breakage. 75% of retail marketers
surveyed feel that mobile unique promotion codes issued through
partners provide above average ROI.
- More accolades for RetailMeNot. According to the survey,
RetailMeNot ranks #1 as retail marketers' preferred mobile coupon
partner, and ranks #3 as a mobile marketing partner that provides
the best ROI.
Access the full study:
http://www.retailmenot.com/mobilespend
Methodology
The RetailMeNot Retailer Mobile Survey was
conducted between January 4, 2016,
and January 18, 2016, using an email
invitation and an online survey, among 200 marketing
decision-makers at retailers who work at organizations that sell
products or services both online and in physical retail locations
and have at least $50 million in
annual revenue.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results.
In this particular study, the chances are 95 in 100 that a
survey result does not vary, plus or minus, by more than 6.9
percentage points from the result that would be obtained if
interviews had been conducted with all persons in the universe
represented by the sample. The margin of error for any subgroups
will be higher.
Revenue distribution among respondents was as follows:
- $50 million – less than
$250 million: 19%
- $250 million – less than
$500 million: 26%
- $500 million – less than
$1 billion: 25%
- $1 billion or more: 31%
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) is a leading digital
savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The
company enables consumers across the globe to find hundreds of
thousands of digital offers to help them save money while they shop
or dine out. During the 12 months ended December 31,
2015, RetailMeNot, Inc. experienced over 718 million visits to
its websites. It also averaged 23.2 million mobile unique visitors
per month during the three months ended December 31,
2015. RetailMeNot, Inc. estimates that approximately $4.8
billion in retailer sales were attributable to consumer
transactions from paid digital offers in its marketplace in 2015,
more than $600 million of which were attributable to its
in-store solution. The RetailMeNot, Inc. portfolio of websites and
mobile applications includes RetailMeNot.com in the
United States; RetailMeNot.ca in
Canada; VoucherCodes.co.uk in the United
Kingdom; RetailMeNot.de in Germany; Actiepagina.nl in the
Netherlands; ma-reduc.com and Poulpeo.com
in France; RetailMeNot.es in Spain; RetailMeNot.it in Italy;
and Deals2Buy.com in North America. RetailMeNot,
Inc. is listed on the NASDAQ stock exchange under the ticker
symbol "SALE." Investors interested in learning more about the
company can visit http://investor.retailmenot.com.
Media Contacts
Michelle
Skupin
RetailMeNot, Inc.
+1 808 2243215
mskupin@rmn.com
Brian Hoyt
RetailMeNot, Inc.
+1 202 330 3070
bhoyt@rmn.com
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SOURCE RetailMeNot, Inc.