AUSTIN, Texas, Feb. 4, 2016 /PRNewswire/
-- RetailMeNot, Inc., the world's largest digital
offers marketplace (www.retailmenot.com/corp) and Placed, Inc., the
leader in connecting ads to store visits, released a new study
today titled "The State of Coupons and the Role of Mobile," which
delivers one of the most extensive analyses to date around consumer
trends in couponing and the impact that mobile has had in changing
the shopping planning process.
Key findings, based on 10,843 consumer responses:
- Coupons remain the shopper's primary savings method.
More than 3 in 5 consumers actively seek out coupons in preference
of other types of promotions.
- Coupon users plan ahead before redeeming. 85% look for
coupons (non-grocery) prior to visiting a retailer.
- Mobile apps are the top go-to place to find coupons.
More than 40% of consumers search for coupons using a mobile
app.
- Shoppers' identify their top 5 favorite shopping apps.
In order of preference, the top shopping apps are Amazon,
RetailMeNot, Walmart, Groupon and eBay.
"Coupons are no longer limited to Sunday circulars; however,
coupons are still the number one incentive that consumers prefer,"
said Marissa Tarleton, CMO,
North America, RetailMeNot, Inc.
"Mobile has made coupons an on-demand activity, with nearly half of
consumers preferring to look for coupons via a mobile app, the
number one choice for conducting searches. Retailers who embrace
this change in consumer behavior to deliver offers at all stages of
the planning process are poised to capture sales in the
moment."
Download "The State of Coupons and the Role of Mobile" at
http://www.placed.com/resources/white-papers/mobile-now-the-standard-in-couponing
Coupons: Planning
This study found 3 in 5 consumers
actively seek out coupons when planning to shop. Mobile apps have
become the primary source for deal seeking: 42.8% of consumers
typically use mobile to locate coupons, followed by print at 35.9%
and across all platforms at 28.8% of consumers.
"These results highlight the need for retailers to have an
omnichannel presence when it comes to offers," said David Shim, founder and CEO, Placed. "Print is
the medium in which retailers have had decades to optimize against
redemption, but the greenfield opportunity exists in mobile and
omnichannel coupons."
Coupons: Usage + Apps
When surveyed on frequency of
coupon usage, over half of consumers responded that they use a
coupon in 1 of every 4 purchases or more frequently. The study also
found that 75% of consumers used at least one app to assist in
their shopping experience while in-store, and 27.5% used at least
three apps.
"Based on the number of deal seekers combined with the shift to
mobile and the few number of apps consumers turn to, it is critical
that retailers build out an ecosystem of partnerships to reach
mobile shoppers," said Tarleton.
Placed asked consumers what their favorite and most influential
apps were when shopping. The answer highlighted three things: the
popularity of Amazon, the importance of delivering a high-quality
ominichannel experience to consumers and using mobile deals to
convert shoppers into purchasers in-store. Savings app,
RetailMeNot, tops the list at #2 of consumers' most preferred
shopping apps.
Top 5 Apps
#1 – Amazon
#2 – RetailMeNot
#3 – Walmart
#4 – Groupon
#5 – eBay
RetailMeNot and Placed "State of Coupons and the Role of
Mobile" Study
The RetailMeNot and Placed "State of Coupons
and the Role of Mobile" research was through a combination of
direct measurement and surveys across Placed Audience, which
represents 1 in 300 adults in the U.S., where they've double opted
in to share this data. Conducted in October and November 2015, this analysis includes survey
responses from 10,843 consumers.
Download the full study at
http://www.placed.com/resources/white-papers/mobile-now-the-standard-in-couponing
About Placed, Inc.
Placed (http://www.placed.com/) is
the leader in location-driven insights and ad intelligence.
Measuring billions of locations across the world's largest opt-in
location audience, Placed provides the most comprehensive
understanding of consumers' offline behaviors. Connecting the
physical and digital worlds, Placed is the industry standard
currency for brands, agencies, and publishers to measure ad
exposure to store visit, target location at scale, and deliver
actionable insights into consumer behavior.
Founded in January 2011, Placed is
headquartered in Seattle and is
backed by Madrona Venture Group and Two Sigma Ventures.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) operates the world's largest
marketplace for digital offers. The company enables consumers
across the globe to find hundreds of thousands of digital offers
for their favorite retailers and brands. During the 12 months ended
September 30, 2015, RetailMeNot, Inc.
experienced nearly 730 million visits to its websites, and during
the three months ended September 30,
2015, RetailMeNot, Inc. averaged 18.6 million mobile unique
visitors per month. In 2014, RetailMeNot, Inc. estimates
$4.4 billion in paid retailer sales
were attributable to consumer traffic from digital offers in its
marketplace. The RetailMeNot, Inc. portfolio includes
RetailMeNot.com, the largest digital offer marketplace in
the United States; RetailMeNot.ca
in Canada; VoucherCodes.co.uk, the
largest digital offers marketplace in the United Kingdom; RetailMeNot.de in Germany; Actiepagina.nl, a leading digital
offers site in the Netherlands;
ma-reduc.com, a leading digital offer site in France; Poulpeo.com, a leading digital offers
site with cash back in France; and
Deals2Buy.com, a digital offers site in North America. RetailMeNot, Inc. is listed on
the NASDAQ stock exchange under the ticker symbol "SALE." Investors
interested in learning more about the company can visit
http://investor.retailmenot.com.
Media Contacts
RetailMeNot, Inc.
Brian Hoyt
+1 202 330 3070
bhoyt@rmn.com
RetailMeNot, Inc.
Michelle Skupin
+1 808 2243215
mskupin@rmn.com
Placed, Inc.
+1 206 395 8308
press@placed.com
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SOURCE RetailMeNot, Inc.