AUSTIN, Texas, Oct. 6, 2015 /PRNewswire/ -- RetailMeNot, Inc.
(http://www.retailmenot.com), the world's largest digital
promotions marketplace (NASDAQ:SALE), announced today that
Marissa Tarleton has joined the
company as its chief marketing officer for North America.
In this role, Ms. Tarleton will direct all consumer brand
advertising, customer acquisition and retention, search engine
marketing, public relations, internal communications,
business-to-business marketing, and customer relationship
management. Her primary focus will be supporting the growth
of the RetailMeNot brand in both the
United States and Canada,
including increasing the active user base of RetailMeNot's Webby
Award winning app.
"I'm so excited that Marissa, a skilled marketer who helped
build one of the leading consumer electronics brands in the world,
has decided to join RetailMeNot as we reimagine the shopping
experience," said Cotter Cunningham, CEO and founder, RetailMeNot,
Inc. "In addition to her expertise in CRM and branding, I believe
that Marissa's presence on the executive team will help us evolve
RetailMeNot into a business that consumers more frequently rely on
for more than just coupons when they shop. This year,
RetailMeNot is providing our users with more ways to find value
when they shop. As we bring these new services to market, I
know Marissa will help us expand upon our mission to save the world
(some money)."
"I'm energized about the opportunity to help RetailMeNot
continue its journey as a leader in digital promotions," said
Marissa Tarleton, chief marketing
officer, North America,
RetailMeNot, Inc. "More consumers than ever know how we can help
them save money as they make RetailMeNot a part of their shopping
routine. As we move into the most important time of year for
retailers, we intend to ensure that RetailMeNot shoppers will more
frequently be online and in-store to support our partners."
Prior to RetailMeNot, Marissa led marketing for Dell Inc.'s
North America Consumer and Small Business organization. Her
responsibilities included driving new customer acquisition through
marketing communications, media, partner programs, loyalty and CRM
for both the Dell direct and retail businesses.
During her thirteen-year tenure at Dell she served in multiple
regional and global marketing leadership roles including product
marketing, brand management, e-commerce and digital marketing as
well as leadership of Dell's global advertising team. Prior to
Dell, Marissa worked in advertising in New York City for both Ogilvy & Mather and
Foote Cone & Belding. She was
responsible for account and media leadership for brands such as
IBM, Nabisco, and the United States Postal Service.
Marissa holds a Bachelor of Arts from Colgate University and a Master of Business
Administration from the University of
Texas at Austin.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) operates the world's largest
marketplace for digital offers. The company enables consumers
across the globe to find hundreds of thousands of digital offers
for their favorite retailers and brands. During the 12 months
ended June 30, 2015, RetailMeNot, Inc. experienced over 730
million visits to its websites, and during the three months
ended June 30, 2015, RetailMeNot, Inc. averaged 18.4 million
mobile unique visitors per month. In 2014, RetailMeNot, Inc.
estimates $4.4 billion in paid retailer sales were
attributable to consumer traffic from digital offers in its
marketplace. The RetailMeNot, Inc. portfolio includes
RetailMeNot.com, the largest digital offer marketplace
in the United States; RetailMeNot.ca in Canada;
VoucherCodes.co.uk, the largest digital offers marketplace in
the United Kingdom; deals.com in Germany; Actiepagina.nl,
a leading digital offers site in the Netherlands;
ma-reduc.com, a leading digital offer sites in France;
Poulpeo.com, a leading digital offers site with cash back
in France; and Deals2Buy.com, a digital offers site
in North America. RetailMeNot, Inc. is listed on the NASDAQ
stock exchange under the ticker symbol "SALE." Investors interested
in learning more about the company can
visit http://investor.retailmenot.com.
Be sure to "like" RetailMeNot,
Inc. on Facebook and follow the company via
Twitter @retailmenotinc.
Media Contact:
Brian Hoyt
RetailMeNot, Inc.
+1 202 330 3070
bhoyt@rmn.com
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SOURCE RetailMeNot, Inc.