TORONTO, Sept. 18, 2015 /CNW/ -- As celebrities
descend on The Six in droves this film festival season, Canadians
look to the red carpet to inform their fall fashion styles.
According to a recent survey from leading coupon
site RetailMeNot.ca, just over three in four Canadians (76 per
cent) believe people are strongly influenced by celebrity style
choices, and 71 per cent agree that people are more willing to
purchase an item if a celebrity was known to have used or supported
it. Forget keeping up with the Joneses; Canadians are likely to
face hefty price tags as they try to keep up with the Johnny Depps
and Emma Watsons of the world.
![RetailMeNot, Inc. RetailMeNot, Inc.](http://photos.prnewswire.com/prnvar/20130626/DA38415LOGO)
Nearly half of Canadians (44 per cent) say they are more likely
to purchase clothing that was endorsed by a celebrity they admire.
In fact, Canadians who are influenced by celebrity recommendations
confessed they would be willing to spend an average of $368 on clothing and shoes, $172 on a bag and an average of $88 on a beauty product to achieve the same look
as the star.
"Whether you are head over Manolo heels for celebrity style or
prefer to stay on the red-carpet sidelines, there is no reason to
blow your budget on film festival fashion," says Kristen Larrea of RetailMeNot, Inc. "You can
achieve the same looks for less by using promo codes to score
designer duds. Also, try practicing high-low dressing: Invest in
one staple piece, like designer jeans or a handbag, then complete
the rest of the outfit with budget items. The entire look will be
instantly elevated."
The survey revealed that Canadians admire the style of
Hollywood actors Johnny Depp (25 per cent) and Emma Watson (11 per cent) more than any other
celebrities attending the festival this season. Yet, in typical
Canadian fashion, only 45 per cent of those surveyed indicated they
would be star struck if they spotted a celeb they admired, proving
their reputation as cool Canucks.
Other survey findings include:
- The Big Ticket? Canadians would spend an average of
$132 for an event ticket to rub
shoulders with the stars. However, that amount wouldn't even get
them into the festival's closing night party ($205);
- Accessories Make the Man: Men would be willing to
spend more on accessories than women ($131 versus $90) if
they were attending an event with A-list celebrities. Men would
also outspend women on shoes ($137
versus $103);
- Easy-Going West-Coasters: The majority (60
per cent) of those in the B.C. keep up the hippie vibe and do not
get star struck when they spot a celeb they admire;
- Pass the Gossip Rag: Women are more likely than
men to keep up to date on the activities of their favourite stars
(33 per cent versus 17 per cent).
- Imitation Game: If Canadians found that a product or
service promoted by a celebrity they admired was out of budget,
many would act responsibly, such as wait until the item went on
sale (42 per cent); ask for it as a gift (22 per cent); or search
for coupons (17 per cent) to get the item for less.
RetailMeNot.ca regularly conducts consumer trend and spending
surveys.
About the survey:
From September 2 to
September 8, 2015, an online survey
was conducted among 2,525 randomly selected Canadian adults who are
Angus Reid Forum panelists. The margin of error—which measures
sampling variability—is +/- 1.95%, 19 times out of 20. The results
have been statistically weighted according to education, age,
gender and region (and in Quebec,
language) Census data to ensure a sample representation of the
entire adult population of Canada.
Discrepancies in or between totals are due to rounding.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) operates the world's largest
marketplace for digital offers. The company enables consumers
across the globe to find hundreds of thousands of digital offers
for their favorite retailers and brands. During the 12 months
ended June 30, 2015, RetailMeNot, Inc. experienced over 730
million visits to its websites, and during the three months
ended June 30, 2015, RetailMeNot, Inc. averaged 18.4 million
mobile unique visitors per month. In 2014, RetailMeNot, Inc.
estimates $4.4 billion in paid retailer sales were
attributable to consumer traffic from digital offers in its
marketplace. The RetailMeNot, Inc. portfolio includes
RetailMeNot.com, the largest digital offer marketplace
in the United States; RetailMeNot.ca
in Canada; VoucherCodes.co.uk, the largest digital offers
marketplace in the United Kingdom; Deals.com in Germany;
Actiepagina.nl, a leading digital offers site
in the Netherlands; Bons-de-Reduction.com and
Ma-Reduc.com, leading digital offers sites in France;
Poulpeo.com, a leading digital offers site with cash back
in France; and Deals2Buy.com, a digital offers site
in North America. RetailMeNot, Inc. is listed on the NASDAQ
stock exchange under the ticker symbol "SALE." Investors interested
in learning more about the company can
visit http://investor.retailmenot.com.
For interview requests or more information, please contact:
Erin Banting
Citizen Relations
416 934 8422 office
416 414 8637 mobile
erin.banting@citizenrelations.com
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SOURCE RetailMeNot.ca