AUSTIN, Texas, Sept. 17, 2014 /PRNewswire/ -- RetailMeNot
(NASDAQ: SALE), a leading digital offers destination that helps
consumers save money, today announced the rollout of two new
products within its portfolio of solutions to help retailers and
brands increase sales and grow awareness: RetailMeNot Circulars and
RetailMeNot Showcase™.
Retail executives were polled for a recent survey, conducted by
Kelton Research, which found that 75 percent of retailers believe
digital advertising delivers a higher ROI than offline advertising,
including circulars and direct mail. The launch of RetailMeNot's
Circulars and Showcase™ solutions comes at a time when more retail
promotions than ever are going digital.
"RetailMeNot's new Circulars and Showcase solutions enable our
advertising partners to efficiently engage consumers during their
discovery and research phase of shopping. These curated product
collections drive awareness for retailers and brands while also
converting window shoppers into buyers—both online and in-store,"
said Cotter Cunningham, the CEO and founder of RetailMeNot, Inc.
"For months, dozens of retailers participated in testing these
native advertising solutions, and we are extremely pleased with the
brand awareness, traffic and sales results."
RetailMeNot Circulars
A faithful translation of retail print promotions into desktop,
tablet and mobile-friendly digital formats, RetailMeNot Circulars
help consumers find information about the latest products and sales
from their favorite retailers and brands. Consumers are comfortable
with the format after years of seeing it in the Sunday paper, but
RetailMeNot Circulars takes the analog version several steps
further. As an example, RetailMeNot Circulars help consumers find
nearby brick-and-mortar stores with a single click. RetailMeNot
will also match coupons and offers with the circular solution to
help ensure consumers maximize their savings.
Features and benefits include:
- Mass reach through all RetailMeNot touch points: mobile, tablet
and desktop
- High-resolution imagery to inspire the shopper
- Integrated coupons to maximize savings and sales
- Built-in maps to find nearby stores
- Detailed attribution and path-to-purchase analytics to prove
results
- Cost-per-click pricing ensures that advertisers only pay when
consumers engage with the Circular
Retailers and brands can take advantage of Circulars by
contacting RetailMeNot at circulars@rmn.com.
RetailMeNot Showcase™
The print circular, look book and catalog have all gone digital.
With RetailMeNot Showcase™, these promotional formats have all been
reimagined for the mobile-first shopper. The new Showcase
product gives retailers and brands a way to curate and highlight
their most popular products while leveraging a proven mobile design
interface. RetailMeNot Showcase is a fully omni-channel experience,
giving the consumer the choice to buy online or shop in-store while
driving results for the retailer or brand across both
channels.
With the Showcase solution, consumers can find inspiration for
their next shopping trip by browsing a curated set of price-reduced
products, e.g., an apparel company's summer swimwear collection.
The solution is fully turnkey, with RetailMeNot leveraging its
expertise in merchandising and digital marketing to design, develop
and display Showcases that meet each advertiser's objectives.
Features and benefits include:
- Drive shopper engagement with exceptional visual storytelling
and branding across all RetailMeNot touch points: mobile, tablet,
and desktop
- Launch high-impact custom campaigns with minimal retailer
effort
- Pair coupons, offers and other promotions with curated products
to trigger purchases
- Flexible purchase paths allow the user to choose buying online
or shopping in-store
- Detailed attribution and path-to-purchase analytics to prove
results
- Cost-per-click pricing ensures that advertisers only pay when
consumers engage with the Showcase
Retailers and brands can take advantage of the Showcase solution
by contacting RetailMeNot at showcase@rmn.com.
The Market Opportunity
In 2013, eMarketer reported that the U.S. retail industry's
advertising spending on paid digital media would hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5 percent
compound annual growth rate (CAGR). That same year, the catalog
industry reported $110 billion in
catalog sales.[1]
"Retailers are spending billions every year to reach a large
number of consumers in the United
States with antiquated printed catalogs, circulars and
free-standing inserts that do little to prove their investment
returns. RetailMeNot's Circulars and Showcase™ solutions represent
a future of more cost-effective and attributable marketing
solutions that we believe will increase sales and engagement for
retailers and brands," said Jag Bath, senior vice president of
product at RetailMeNot, Inc. "We're excited to provide another
opportunity for our partners to attract RetailMeNot's growing base
of users."
A few points about RetailMeNot's reach and scale:
- At-Scale Audience: RetailMeNot received more than 625
million visits to its websites globally in the last 12 months
ending June 30, 2014.
- Multiple Consumer Touch Points: By the end of the second
quarter of 2014:
- More than 35 percent of global site traffic for RetailMeNot was
mobile (excluding app sessions)
- More than 23 million global consumers subscribe to a
RetailMeNot email newsletter
- RetailMeNot apps have been downloaded globally more than 18.5
million times
- More than 15,000 geo-fenced shopping locations in the United States push contextual offers to
users via the free, location-aware RetailMeNot app available on
iTunes or Google Play.
Case studies for leading retailers who have successfully used
RetailMeNot's proprietary digital promotions to drive in-store
sales and foot traffic are available at: www.rmn.com/instore.
Consumers can download the free RetailMeNot app by visiting
http://www.retailmenot.com/blog/rmn-whats-new.html.
About RetailMeNot.com
RetailMeNot.com (http://www.retailmenot.com) is a leading digital
offers destination that helps consumers save money. Since
November 2006, our users have shared
hundreds of thousands of offers from retailers. These offers are
voted on by users, ensuring that quality deals rise to the top and
those that are expired drop down the list. RetailMeNot.com is
operated by RetailMeNot, Inc., the world's largest marketplace for
digital offers. Consumers can save more at their favorite stores by
downloading the RetailMeNot app
at http://www.retailmenot.com/blog/rmn-whats-new.html.
We're out to save the world (some money).™ Consumers can follow
RetailMeNot on Facebook, Twitter, Pinterest and Google+ by
visiting http://www.retailmenot.com/corp/websites.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) operates the world's largest
marketplace for digital offers. The company enables consumers
across the globe to find hundreds of thousands of digital offers
from their favorite retailers and brands. During the 12 months
ended June 30, 2014, RetailMeNot,
Inc. experienced more than 625 million visits to its websites. In
2013, RetailMeNot estimates $3.5
billion in its paid retailer sales were attributable to
consumer traffic from digital offers in its marketplace. Its mobile
apps have been downloaded over 18.5 million times. The RetailMeNot,
Inc. portfolio includes RetailMeNot.com, the largest digital offer
marketplace in the United States;
RetailMeNot.ca in Canada; VoucherCodes.co.uk, the largest
digital offers marketplace in the United
Kingdom; Deals.com in Germany; Actiepagina.nl, a leading digital
offers site in the Netherlands;
Bons-de-Reduction.com and Ma-Reduc.com, leading digital offers
sites in France; Poulpeo.com, a
leading digital offers site with cash back in France; and Deals2Buy.com, a leading digital
offers site in North America.
RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the
ticker symbol "SALE." Investors interested in learning more about
the company can visit http://investor.retailmenot.com.
Media contacts:
RetailMeNot PR Department
+1 512 777 2957
media@rmn.com
Allison+Partners Public Relations
retailmenot@allisonpr.com
[1] American Catalog Mailers Association, 2013, US Census LTM Q1
2013
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SOURCE RetailMeNot, Inc.