GREENWOOD VILLAGE, Colo.,
Dec. 22, 2014 /PRNewswire/
-- Suffering from an in-law overdose? Recovering from a
shopping overload? Planning on feeling a little fuzzy? With
more than a third (35 percent) of Americans* planning to drink on
New Year's Eve already predicting a
hangover on New Year's Day, Red Robin
Gourmet Burgers, Inc. (Red Robin) has the perfect remedy for guests
in need of some relief this holiday season! To ring in the New
Year, the Gourmet Burger Authority™ will unveil The
Cure Burger, available by request only at participating
restaurants nationwide beginning January
1.
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Millions of drinking-age Americans believe food is the key to
hangover relief, with almost half (46 percent) saying they eat to
relieve a hangover**, according to a survey conducted by Kelton for
Red Robin. Foods that the 21-and-over demographic name as top
hangover cures are eggs (51 percent), breakfast meats (49 percent)
and burgers (45 percent) – all included on The Cure Burger. Just
over one third (34 percent) also include french fries and 30
percent put cheese on this list. Yummm!
The experts at Red Robin know that after a long season of
celebrating, The Cure Burger – a fire-grilled gourmet patty topped
with chili, cheddar cheese, crispy bacon, mushrooms and a
sunny-side up egg on a sesame seed bun and served with Bottomless
Steak Fries® – is just what the doctor ordered.
"Sometimes the cure for too much – is more. More indulgence,
more deliciousness, more of what you love. The Cure Burger
includes all of Red Robin's most popular toppings in one amazing
burger, guaranteed to treat what ails you," said Denny Marie Post, Red Robin's senior vice
president and chief marketing officer. "We want to do our
part to help guests in-the-know recover from the holidays in a
delicious way. Hurry to Red Robin for your relief – this
prescription expires January 7."
Red Robin's survey also uncovered additional holiday hangovers
that millions of Americans will need some time to recover from this
season.
3, 2, 1... Happy New Year!
With New Year's festivities quickly approaching, 62
percent of those with hangover experience admit they have
experienced New Year's Day hangovers
in the past. Ringing in 2015 might be just as promising: with
nearly three quarters (71 percent) of adult drinkers planning to
imbibe this New Year's Eve, it's
possible they will meet the same fate.
Door Busters
Additionally, the holidays offer
little reprieve on the wallets as well. Forty percent of
respondents express a need to recover from paying bills and 27
percent say the same about shopping for holiday gifts.
Social Exhaustion
Busy busy – the social side
of the holiday also takes its toll as nearly one in five need
recovery time from visiting family (19 percent) and too many
commitments (16 percent) as the season ends.
Red Robin encourages guests experiencing any form of holiday
hangover to visit participating restaurants nationwide and ask for
The Cure Burger by name. To find the Red Robin restaurant location
nearest you, visit www.redrobin.com. To sign up for the Red Robin
Royalty™ loyalty program, visit royalty.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
Gourmet Burger Authority™, famous for serving more than
two dozen craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all
ages. In addition to its many burger offerings, Red Robin
serves a wide variety of salads, soups, appetizers, entrees,
desserts and signature Mad Mixology® Beverages. Red
Robin offers a variety of options behind the bar, including its
extensive selection of local and regional beers, and innovative
adult beer shakes and cocktails, recently earning the restaurant
the 2014 VIBE Vista Award for Best Beer Program in a Multi-Unit
Chain Restaurant. There are more than 500 Red Robin restaurants
across the United States and
Canada, including Red Robin Burger
Works® locations and those operating under
franchise agreements. Red Robin... YUMMM®! Connect with
Red Robin on Facebook and Twitter.
About The Survey
The Red Robin survey was
conducted by Kelton between October 28 and
November 3, 2014 among 959 nationally representative
Americans ages 21 and over, using an email invitation and an online
survey. Quotas are set to ensure reliable and accurate
representation of the entire U.S. population ages 21 and
over. Results of any sample are subject to sampling
variation. The magnitude of the variation is measureable and
is affected by the number of interviews and the level of the
percentages expressing the results. The margin of error is
+/- 3.2 percentage points at the 95 percent confidence level.
* An online study of Americans ages 21 and over
**Among respondents who drink alcohol and have experienced
hangovers
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/players/English/7404451-red-robin-the-cure-burger-exclusive-menu/
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/red-robin-serves-up-the-cure-burger-for-holiday-hangover-relief-300012811.html
SOURCE Red Robin Gourmet Burgers, Inc.