GREENWOOD VILLAGE, Colo.,
Sept. 17, 2013 /PRNewswire/ -- Red
Robin Gourmet Burgers, Inc., (NASDAQ: RRGB), a casual dining
restaurant chain focused on serving an innovative selection of
high-quality gourmet burgers in a family-friendly atmosphere, today
announced the appointment of John
Schaufelberger as vice president of Brand Marketing.
Schaufelberger will be responsible for overseeing Red Robin's
advertising, media, national promotions, communications and
in-store merchandising.
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Schaufelberger brings to Red Robin more than 20 years of
national and international experience in development and execution
of brand marketing strategy, programming and media planning,
R&D innovation and new concept development.
"John is a tremendous addition to the Red Robin team as we
continue to transform Red Robin into an industry-leading casual
dining brand," said Denny Marie
Post, Red Robin senior vice president and chief marketing
officer. "His leadership experience in marketing, both in the
U.S. and overseas and in both quick service and casual dining, make
John an ideal fit for the Red robin team today and into the
future."
Before joining Red Robin, Schaufelberger served as vice
president of Marketing Communications for Applebee's where he
served as the most senior marketing communications leader and
contributed to same store sales growth by establishing an
integrated marketing calendar, programming and media plans to
support the launch of new brand positioning. He previously
served as senior vice president of Marketing and communications for
Burger King in Europe, the
Middle East and Africa, leading the region-wide marketing team
and helping the brand achieve strong increases in same store sales
and traffic. His extensive restaurant industry experience includes
product marketing, culinary and innovation with the Burger King
brand in the U.S. as well as internationally. Prior to Burger
King, John also led the marketing efforts for Arby's Restaurant
Association, and began his career at Foote, Cone and Belding
Advertising working in various roles on the Taco Bell account.
Schaufelberger earned a Master of Business Administration degree
in marketing from Mercer University in
Atlanta, Ga., and a Bachelor of Science degree in business
from the Miami University in
Oxford, Ohio.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a
casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International, Inc.,
is the gourmet burger expert, famous for serving more than two
dozen craveable, high-quality burgers with Bottomless Steak Fries®
in a fun environment welcoming to guests of all ages. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature Mad Mixology® Beverages. There are more than
470 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations
and those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin on Facebook and
Twitter.
SOURCE Red Robin Gourmet Burgers, Inc.