GREENWOOD VILLAGE, Colo.,
May 7, 2013 /PRNewswire/
-- Looking for a little burger love this spring? With
National Hamburger Month in full swing, Red Robin will make burger
dreams come true with "Who's Your Burger Daddy?" a new social
campaign encouraging fans to find their match made in burger
heaven! Now through June 2,
burger lovers craving Red Robin can ask friends and family on
Facebook or Twitter to be their "Burger Daddy," or offer to be a
benevolent "Burger Daddy" to someone else by buying a Red Robin®
gift card or treating him or her to a Red Robin burger. Fans
can visit, "Who's Your Burger Daddy?" to participate in one of two
ways:
- Find a "Burger Daddy" – Ask a friend or family member to
be a "Burger Daddy" and post the request to Facebook or Twitter,
choosing from a selection of tongue-in-cheek burger-grams with
reasons why including, "Because diamonds are expensive and mean
nothing at lunch" or "It's the least you can do for hitting on my
sister."
- Be a "Burger Daddy" – Choose to be someone's "Burger
Daddy" with another set of reasons, like "Because it's my best shot
at impressing you for under $20" and
follow through by purchasing a Red Robin gift card or taking him or
her to Red Robin.
(Logo:
http://photos.prnewswire.com/prnh/20120522/NY11686LOGO)
"We want to celebrate passion for our craveable burgers, and
this campaign is a fun and playful way for fans to share their love
for Red Robin," said Denny Marie
Post, Red Robin's senior vice president and chief menu &
marketing officer. "We are giving our guests a tasty chance
to connect with their friends and family over Red Robin, whether
they offer to be a 'Burger Daddy' or ask someone else to be
theirs."
As part of Red Robin's new "A Million Reasons" national ad
campaign and TV spot, "Burger Daddy" connects passionate fans with
an appetite for fun. Offering one more YUMMM-y reason to
spread the burger love, Red Robin will reward fans who participate
with a sweepstakes entry for a chance to win Red Robin burgers for
a year*, and Red Robin Royalty members will get an additional perk
with a double entry into the sweepstakes. There will be four
lucky winners, with one winner being announced each
week.
Looking to become a "Burger Daddy" or be a burger
beneficiary? Get started by visiting www.yourburgerdaddy.com.
For more information on Red Robin or to find the restaurant
location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) Red
Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining
restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., is the
gourmet burger expert, famous for serving more than two dozen
craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment. Red Robin's award-winning
burgers have earned the title of Best Burger in the full service
category in the Zagat Fast Food Survey four years in a row. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature Mad Mixology® Beverages. There currently are
475 Red Robin locations across the United
States and Canada,
including 337 company-owned Red Robin® restaurants and
five Red Robin's Burger Works® locations, and 133 Red
Robin® restaurants operating under franchise
agreements. Red Robin... YUMMM®! Connect with Red Robin
on Facebook and Twitter.
* Red Robin burgers for a year will include twelve (12)
$30 gift cards, totaling $360 for each weekly winner.
SOURCE Red Robin International, Inc.