New Frozen Beverage from Starbucks - Analyst Blog
February 25 2013 - 12:15PM
Zacks
Starbucks Corporation (SBUX), and
Inventure Foods, Inc. (SNAK) teamed up recently to
launch the first blend-at-home frozen coffee in springtime this
year. Seattle’s Best Coffee Frozen Coffee Blends, made from high
quality arabica coffee beans, will come in four flavors Coffee
Chiller, Creamy Caramel, Very Vanilla and Mega Mocha.
The demand for blended coffee drinks has been increasing. The
introduction of Seattle’s Best Coffee Frozen Coffee Blends is meant
to capitalize on the booming demand for blended coffee.
The new product is expected to gain popularity with consumers as
it offers the convenience of making blended coffee anytime. Also,
the new product is healthy as it contains zero trans fat, nine
grams of sugar, and only 130 calories per serving.
Consumer product companies necessarily need to upgrade brands
and create differentiated value propositions for customers in order
to cater to the changing demand of the consumers. Starbucks focuses
on product innovation as one of its profit driving strategies.
Starbucks is strengthening its product portfolio with significant
innovation in at-home coffee, refreshment, health and wellness, and
tea and enhancing its core food offerings.
For instance, in the fourth quarter of fiscal 2012, Starbucks
launched its much-awaited premium single cup domestic coffee
machine, Verismo. The Verismo at-home machine, together with the
already popular VIA Ready Brew and K-Cup portion packs, is expected
to significantly expand Starbucks’ presence in the fast growing
premium single cup coffee segment.
Starbucks carries a Zacks Rank #3 (Hold).
Other companies in the sector like Krispy Kreme
Doughnuts, Inc. (KKD) and Red Robin Gourmet
Burgers Inc. (RRGB) both with a Zacks Rank #1 (Strong Buy)
are currently doing well and are worth considering.
KRISPY KREME (KKD): Free Stock Analysis Report
RED ROBIN GOURM (RRGB): Free Stock Analysis Report
STARBUCKS CORP (SBUX): Free Stock Analysis Report
INVENTURE FOODS (SNAK): Free Stock Analysis Report
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