Easy Recycling & Waste Disposal Program Outreach to Residents Made Possible With Vertigent Government Communications Toolkit
June 11 2013 - 9:30AM
Marketwired
Vertigent, the data technology partner for creating unique consumer
engagement opportunities through recycling intelligence, is
offering a new Government Communications Toolkit to help
municipalities implement digital-age communications with residents
about recycling.
Vertigent, the client solutions division of Earth911, Inc., an
Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC),
was recently launched to focus on the needs of local governments,
consumer products companies, manufacturers and retailers to create
impactful outreach to consumers about recycling.
"In talking to cities from east to west, the feedback has been
overwhelmingly positive. Cities have been looking to make a
transition to digital communications but haven't found a solution
that will engage citizens on a multitude of platforms," said Sandra
Lewis, VP of Government Relations & Industry Affairs. "I'm
grateful to have Preston Read come on board to help unroll this
toolkit to every city that is ready to transition away from printed
materials to digital messaging."
Read, formerly Senior Vice President, Government Affairs, for
Recyclebank, joined the company's advisory board in May.
The Vertigent Government Communications Toolkit is designed to
give cities flexibility to create a program that will address waste
diversion goals and maximize the dollars spent on communication
with residents.
"Cities and counties are ready and willing to ramp up
communication with people about where, when and how to take
advantage of recycling and proper disposal opportunities and make
significant progress on their landfill diversion goals," said Corey
Lambrecht, Earth911, Inc. president and COO.
Paired with Vertigent's unique recycling directory, a vital data
set of local recycling and proper disposal opportunities for 360
materials across every US ZIP code, governments can reach
constituents on any digital platform with location-based recycling
program information. The communications toolkit includes a
Vertigent Recycling Locator iframe, SMS/Email communication
platform, mobile website, native mobile app for iOS and Android and
the bilingual 1-800-CLEANUP® environmental hotline as methods of
communication.
The service is available on a subscription basis for a 10-month
starter program. To learn more about the Government Communications
Toolkit or inquire about early adopter pricing contact Sandra
Lewis, slewis@earth911.com, 480-337-3020 or Preston Read,
preston.read@verizon.net, 202-210-7571.
To learn more about Vertigent Client Solutions, visit
vertigent.com.
About Earth911, Inc. Earth911, Inc.
(earth911inc.com) supports the growth and goals of businesses and
the information needs of consumers on topics relevant to recycling
and low-waste. Earth911, Inc.'s client solutions division,
Vertigent (vertigent.com), is the technology partner for businesses
to create unique consumer engagement opportunities through
recycling intelligence, powered by the largest directory of
recycling information in the US. Earth911 Media (earth911.com) is a
lifestyle and media publishing company that connects advertising
partners with consumers in all aspects of their daily lives, from
work and home to food and style. Earth911, Inc. is a wholly-owned
subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC)
(OTCBB: IRHC). Infinity Resources Holdings companies provide
innovative waste reduction and landfill diversion solutions for
recycling and proper disposal of commercial and consumer waste
streams. Visit irhc.com.
Forward-Looking Statements This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
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MEDIA CONTACT: Susan Krause Director of Communications Earth911,
Inc. Email Contact 480.337.3020 IRHC INVESTOR RELATIONS: Jeff
Rassas 480.463.4246
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