Earth911, Inc. Announces New Client Solutions Division, Vertigent(TM)
June 03 2013 - 9:30AM
Marketwired
Earth911, Inc., an Infinity Resources Holdings Corp company (OTCQB:
IRHC) (OTCBB: IRHC), announced today the launch of a new client
solutions division, Vertigent™, to help companies create valuable
interactions with consumers through recycling and proper disposal
communications.
Vertigent is the only company to offer access to recycling
intelligence, a vital data set of local recycling and proper
disposal opportunities for 360 materials across every US ZIP code.
Companies use a product-specific recycling search solution to guide
consumers in proper disposal of goods and packaging. Companies can
also mine the data for valuable intent indicators that can
determine how to better serve consumers' needs and wants.
"With Earth911, Inc.'s recycling directory as the cornerstone of
these solutions, Vertigent bridges the communication gap between
brand and consumer to create a new relationship based on shared
values about proper disposal," said Corey Lambrecht, Earth911, Inc.
president and COO. "The most exciting thing about these solutions
is that brands have a new touchpoint where they can reach consumers
with messaging, where and when consumers will welcome an
interaction."
Vertigent Recycling Search solutions can be implemented on any
digital platform, for any consumer product. Using a customized API,
Vertigent clients can seamlessly deliver specific product details,
recycling instructions and brand messaging while collecting new
business intelligence on how, where and when consumers interact
with a product.
Vertigent also offers Material Recycling Reports, which detail
an accurate picture of a material's recyclability in any given
area. These reports are critical to companies, concerned about
taking accountability for the end-of-life of products and
packaging, to determine if their products are at risk for action by
the Federal Trade Commission (FTC) under the Green Guides.
Vertigent clients include CPGs, manufacturers, retailers and
municipalities. Vertigent also has a digital toolkit created for
city governments to boost landfill diversion rates through
up-to-date means of communication.
For details on Vertigent client solutions, visit
vertigent.com.
About Earth911, Inc. Earth911, Inc.
(http://earth911inc.com) supports the growth and goals of
businesses and the information needs of consumers on topics
relevant to recycling and low-waste. Earth911, Inc.'s client
solutions division, Vertigent (vertigent.com), is the technology
partner for businesses to create unique consumer engagement
opportunities through recycling intelligence, powered by the
largest directory of recycling information in the US. Earth911
Media (earth911.com) is a lifestyle and media publishing company
that connects advertising partners with consumers in all aspects of
their daily lives, from work and home to food and style. Earth911,
Inc. is a wholly-owned subsidiary of Infinity Resources Holdings
Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources
Holdings companies provide innovative waste reduction and landfill
diversion solutions for recycling and proper disposal of commercial
and consumer waste streams. Visit irhc.com.
Earth911, Inc. and Vertigent are trademarks or registered
trademarks of Infinity Resources Holdings Corp. or its
subsidiaries. All other products are trademarks or registered
trademarks of their respective companies.
Forward-Looking Statements This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
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MEDIA CONTACT: Susan Krause Director of Communications Earth911,
Inc. Email Contact 480.337.3020 IRHC INVESTOR RELATIONS: Jeff
Rassas 480.463.4246
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