Ewaste Leader & Ethical Fashion Retailer Partner to Reduce American Waste
February 13 2013 - 9:30AM
Marketwired
A unique partnership between YouChange, Inc., a wholly owned
subsidiary of Infinity Resources Holdings Corp (OTCQB: IRHC), a
synergistic portfolio of sustainability companies, and Hearts, an
ethical fashion brand, creates Project Love, an exclusive recycling
e-commerce based initiative. The project's goals are to make
recycling simple and fun and reduce the volume of electronics and
cardboard going into landfills.
"Online shoppers receive a beautiful shipping box that is often
discarded," says Keith Mulvin, Sustainability and Partnership
Coordinator at Hearts. "Through Project Love, we are combining our
resources with YouChange to create an innovative end of life
solution through landfill diversion," he adds.
Through Project Love, Hearts' customers recycle unused and
unwanted electronics like smart phones, without adding to the
existing 300-400 million electronic items or 30 million tons of
boxes going to landfills per year.(1)
- Hearts customers can donate electronics to the program by going
to www.youchange.com/projectlove (and clicking the green "Donate
Now" button) where they will receive a return shipping label at no
cost to them.
- After filling the repurposed Hearts shipper box with laptops,
tablets, game consoles, GPS devices, mp3 players, e-readers, or
digital cameras, a customer simply pastes on the shipping label and
puts the box in the mail.
- The box and electronics are then on their way to YouChange to
be resold, recycled, or upcycled.
- Once with YouChange, all personal data is removed from
electronics and then handled in one of three ways: through
refurbishment, upcycling, or responsible recycling.
- Unused electronics, including unwanted iPhone 4s, are then
resold by YouChange, which generates funds of which a portion are
directed toward Hearts' iHeart Change partner program
(http://www.hearts.com/iheartchange) which supports world causes;
environmental sustainability, quality of life, freedom, human
rights, education, or cultural awareness.
- If refurbishment is not an option, the electronics will either
be responsibly upcycled into future Hearts fashion-forward
accessories or recycled properly in an appropriate facility.
Hearts and YouChange have been working together to reinforce the
importance of e-waste recycling. Together they have developed an
easy and empowering way for consumers to be proactive.
Derrick Mains, President of YouChange Inc states, "We are
thrilled to be partnering with Hearts for this innovative
electronic recycling program. Electronic waste is a growing problem
and through our partnership with Hearts.com we hope to be able to
turn the tide on ewaste by offering Hearts.com customers a way to
reduce their impact and make change in the world.
About Infinity Resources Holdings Company
Infinity Resources Holdings Corp. is the parent company of Earth911
and YouChange™ and the owner of a 50% interest in Quest Resources
Management Group. Collectively Infinity's synergistic portfolio of
sustainability companies covers the full spectrum of the recycling
life cycle providing innovative waste reduction and landfill
diversion solutions for recycling and proper disposal of commercial
and consumer waste streams
(http://www.infinityresourcesholdingscorp.com).
Quest Resources Management Group provides complete commercial
waste stream management for large and mid-sized corporations in a
variety of industries. Headquartered in Frisco, Texas, Quest
manages the recycling effort of over 12,500 client locations
throughout the U.S. and Canada. Quest was named one of Inc.
Magazine's fastest growing private companies, ranking No. 928 on
the sixth annual Inc. 5000 list with 2011 revenue of $121.9 million
(http://www.questrmg.com).
Since 1991, Earth911 is the go-to source for a growing,
enthusiastic audience across the U.S. who seeks recycling and green
living information daily. Earth911 gathers, distributes and
analyzes localized recycling information to assist manufacturers,
organizations and consumers with product end-of-life solutions
(http://business.earth911.com).
YouChange Holdings Corp. (www.youchange.com) is a leader in
electronics collection, e-waste tracking and re-commerce, a fast
growing economic driver that allows consumers to donate used
products and make a contribution to their favorite school or
charity.
ABOUT HEARTS Hearts is an ethical-fashion
brand that offers consumers beautifully designed bags and
accessories that are fashion forward and socially conscious for men
and women. Hearts diversified pieces are influenced through each
global and USA based artisan's culture and their natural resources.
Design styles range from vintage to cultural to modern influences.
Each piece is made with people and the planet in mind. Additional
Hearts collections for children and future women's apparel line are
planned for the latter part of 2013. Hearts is a privately held
web-based retailer headquartered in Scottsdale, AZ. Learn more at
www.hearts.com.
FORWARD-LOOKING STATEMENTS This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
(1) Fact Sheet: Management of Electronic Waste in the United
States. (2007, April). Retrieved from US Environmental Protection
Agency:
http://www.epa.gov/osw/conserve/materials/ecycling/docs/fact7-08.pdf
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Contact: MEDIA CONTACT Derrick Mains 480.205.8156
INVESTOR RELATIONS Jeff Rassas 480.463.4246 Email
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