Filed by Primo Water Corporation
Pursuant to Rule 425 under the Securities Act of 1933, as amended
And deemed filed pursuant to Rule 14d-9
Under the Securities Exchange Act of 1934, as amended
Subject Company: Primo Water Corporation
Commission File No: 001-34850
On January 13, 2020, Billy D. Prim, Founder, Executive Chairman & Interim Chief Executive Officer of Primo Water Corporation
(Primo), sent the following email message to employees of Primo:
Dear Primo Employees,
This morning we announced that Primo Water Corporation (Primo) will be acquired by Cott Corporation (Cott). Cott is a water and filtration service company
that operates in 21 countries, reaching more than 2.5 million customers across North America and Europe in homes, workplaces, hotels, small and large retailers, and healthcare facilities. Cott is the parent company of DS Services, our
nationwide Exchange bottling and distribution partner.
The combination will create a leading company in the water space. To signify this leading
position, Cott will rebrand their corporate name to Primo Water Corporation. Cott has chosen to do this in part because we are well-known for great water solutions and sustainability a strong testament to the hard work and dedication of the
entire Primo team.
This move is designed to allow Primo and Cott, together as one company, to better serve our customers in delivering sustainable and
healthy hydration solutions to more customers than either company could reach on its own. I believe Cotts mission, culture, and values are highly compatible with Primos, and I am excited about our shared future.
Our acquisition by Cott will build on the strong partnership we have with DS Services, their largest subsidiary. Our successful history of collaboration and
complementary business operations makes this decision a logical next step for Primos future and we will work hard to enable a smooth and seamless combination. We expect the transaction to close in the first quarter of 2020.
Todays announcement means that we continue to build on our great history and success that youve been such an important part of, and we now look to
a promising future embracing the full potential of both companies. You probably have many questions, and I will work hard to ensure you have as much information as possible in the coming months as we work closely with Cott to complete the
acquisition. In the meantime, please continue to work, as you always have, to provide great products and experiences for our customers as we grow our North American water business.
You can learn more about todays news by reading the press release here. Cott will also host a conference call this morning at 10:00 am EST. A
live audio webcast will be available through Cotts website at http://www.cott.com. If you have any questions, you can email them to PrimoCommunications@primowater.com. We will also have an All Hands meeting later today to answer
key questions you may have.
Thank you for all you do to make Primo a success and I look forward to sharing more information with you as our integration
takes place in the coming months.
Sincerely,
Billy D.
Prim
Founder, Executive Chairman & Interim Chief Executive Officer