Physicians Formula Holdings, Inc. - Statement of Ownership (SC 13G)
December 21 2007 - 11:38AM
Edgar (US Regulatory)
UNITED
STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C.
20549
SCHEDULE
13G
Under
the Securities Exchange Act of 1934
(Amendment
No. ____)
Physicians
Formula Holdings Inc.
(Name
of Issuer)
Common
Stock
(Title
of Class of Securities)
719427106
(CUSIP
Number)
December
19, 2007
(Date
of Event Which Requires Filing of this Statement)
Check the appropriate
box to designate the rule pursuant to which this Schedule is filed:
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o
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Rule 13d-1(b)
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x
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Rule 13d-1(c)
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o
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Rule 13d-1(d)
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CUSIP
No. 719427106 13G
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1.
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Name
of Reporting Person:
Diker GP, LLC
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I.R.S.
Identification Nos. of above persons (entities only):
37-1444083
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2.
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Check
the Appropriate Box if a Member of a Group:
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(a)
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x
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(b)
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o
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3.
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SEC
Use Only:
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4.
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Citizenship
or Place of Organization:
Delaware
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Number
of
Shares
Beneficially
Owned by
Each Reporting
Person
With
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5.
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Sole
Voting Power: -0-
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6.
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Shared
Voting Power: 1,682,524
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7.
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Sole
Dispositive Power: -0-
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8.
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Shared
Dispositive Power: 1,682,524
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9.
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Aggregate
Amount Beneficially Owned by Each Reporting Person: 1,682,524
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10.
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Check
if the Aggregate Amount in Row (9) Excludes Certain Shares:
o
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11.
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Percent
of Class Represented by Amount in Row (9): 11.94%
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12.
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Type
of Reporting Person: OO*
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*The Reporting Person, as defined below, is
affiliated with a Registered Investment Adviser but has elected to
file Schedule 13G nonetheless. As an affiliate of a Registered
Investment Adviser, the Reporting Person disclaims all beneficial
ownership of these shares, and in any case, disclaims beneficial
ownership of these shares except to the extent of the Reporting
Person's pecuniary interest in the shares.
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Page 2
CUSIP
No. 719427106 13G
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1.
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Name
of Reporting Person:
Diker Management, LLC
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I.R.S.
Identification Nos. of above persons (entities only):
04-3616914
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2.
|
Check
the Appropriate Box if a Member of a Group:
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(a)
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x
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(b)
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o
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3.
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SEC
Use Only:
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4.
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Citizenship
or Place of Organization: Delaware
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Number
of
Shares
Beneficially
Owned by
Each Reporting
Person
With
|
5.
|
Sole
Voting Power: -0-
|
|
|
|
6.
|
Shared
Voting Power: 1,682,524
|
|
|
|
7.
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Sole
Dispositive Power: -0-
|
|
|
|
8.
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Shared
Dispositive Power: 1,682,524
|
|
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9.
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Aggregate
Amount Beneficially Owned by Each Reporting Person: 1,682,524
|
|
|
10.
|
Check
if the Aggregate Amount in Row (9) Excludes Certain Shares:
o
|
|
|
11.
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Percent
of Class Represented by Amount in Row (9): 11.94%
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|
|
12.
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Type
of Reporting Person: IA*
|
*The Reporting Person, as defined below, is
affiliated with a Registered Investment Adviser but has elected to
file Schedule 13G nonetheless. As an affiliate of a Registered
Investment Adviser, the Reporting Person disclaims all beneficial
ownership of these shares, and in any case, disclaims beneficial
ownership of these shares except to the extent of the Reporting
Person's pecuniary interest in the shares.
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Page 3
CUSIP
No. 719427106 13G
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1.
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Name
of Reporting Person:
Charles M. Diker
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I.R.S.
Identification Nos. of above persons (entities only):
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2.
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Check
the Appropriate Box if a Member of a Group:
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(a)
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x
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(b)
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o
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|
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3.
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SEC
Use Only:
|
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4.
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Citizenship
or Place of Organization: Delaware
|
|
Number
of
Shares
Beneficially
Owned by
Each Reporting
Person
With
|
5.
|
Sole
Voting Power: -0-
|
|
|
|
6.
|
Shared
Voting Power: 1,682,524
|
|
|
|
7.
|
Sole
Dispositive Power: -0-
|
|
|
|
8.
|
Shared
Dispositive Power: 1,682,524
|
|
|
9.
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Aggregate
Amount Beneficially Owned by Each Reporting Person: 1,682,524
|
|
|
10.
|
Check
if the Aggregate Amount in Row (9) Excludes Certain Shares:
o
|
|
|
11.
|
Percent
of Class Represented by Amount in Row (9): 11.94%
|
|
|
12.
|
Type
of Reporting Person: IN*
|
*The Reporting Person, as defined below, is
affiliated with a Registered Investment Adviser but has elected to
file Schedule 13G nonetheless. As an affiliate of a Registered
Investment Adviser, the Reporting Person disclaims all beneficial
ownership of these shares, and in any case, disclaims beneficial
ownership of these shares except to the extent of the Reporting
Person's pecuniary interest in the shares.
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Page 4
CUSIP
No. 719427106 13G
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1.
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Name
of Reporting Person:
Mark N. Diker
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I.R.S.
Identification Nos. of above persons (entities only):
|
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2.
|
Check
the Appropriate Box if a Member of a Group:
|
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(a)
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x
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(b)
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o
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|
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3.
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SEC
Use Only:
|
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4.
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Citizenship
or Place of Organization: Delaware
|
|
Number
of
Shares
Beneficially
Owned by
Each Reporting
Person
With
|
5.
|
Sole
Voting Power: -0-
|
|
|
|
6.
|
Shared
Voting Power: 1,682,524
|
|
|
|
7.
|
Sole
Dispositive Power: -0-
|
|
|
|
8.
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Shared
Dispositive Power: 1,682,524
|
|
|
9.
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Aggregate
Amount Beneficially Owned by Each Reporting Person: 1,682,524
|
|
|
10.
|
Check
if the Aggregate Amount in Row (9) Excludes Certain Shares:
o
|
|
|
11.
|
Percent
of Class Represented by Amount in Row (9): 11.94%
|
|
|
12.
|
Type
of Reporting Person: IN*
|
*The Reporting Person, as defined below, is
affiliated with a Registered Investment Adviser but has elected to
file Schedule 13G nonetheless. As an affiliate of a Registered
Investment Adviser, the Reporting Person disclaims all beneficial
ownership of these shares, and in any case, disclaims beneficial
ownership of these shares except to the extent of the Reporting
Person's pecuniary interest in the shares.
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Page 5
Item 1.
(a)
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Name
of Issuer: Physicians Formula Holdings Inc.
(the
"Company")
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(b)
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Address
of Issuer's Principal Executive Offices:
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The
Company's principal executive offices are located at Physicians
Formula Holdings Inc., 1055 West 8th Street, Azusa, CA 91702.
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Item 2.
(a)
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Name
of Person Filing:
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This statement
is filed by:
(i) Diker GP,
LLC, a Delaware limited liability company ("Diker GP"),
as the general partner to the Delaware limited partnership the
Diker Value Tech Fund, LP (“VT”), Diker Value Tech QP
Fund, LP (“VTQP”), Diker Micro-Value Fund, LP ("MV"),
the Diker Micro-Value QP Fund, LP ("MVQP"), Diker Micro
& Small Cap Fund LP (“MS”) and Diker M&S Cap
Master Ltd (“MSCM”) with respect to the Stock
directly owned by VT, VTQP, MV, MVQP, MS and MSCM (collectively,
the "Diker Funds");
(ii) Diker
Management, LLC, a Delaware limited liability company ("Diker
Management"), as the investment manager of the Diker Funds,
with respect to the shares of Common Stock held by the Diker
Funds;
(iii) Charles
M. Diker, a citizen of the United States, and the managing member
of each of Diker GP and Diker Management, with respect to the
shares of Common Stock subject to the control of Diker GP and
Diker Management; and
(iv) Mark N.
Diker, a citizen of the United States, and the managing member of
each of Diker GP and Diker Management, with respect to the shares
of Common Stock subject to the control of Diker GP and Diker
Management.
The foregoing
persons are hereinafter sometimes collectively referred to as the
"Reporting Persons." Any disclosures herein with
respect to persons other than the Reporting Persons are made on
information and belief after making inquiry to the appropriate
party.
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(b)
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Address
of Principal Business office or, if none, Residence:
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The
address of the business office of each of the Reporting Persons
is
745 Fifth Avenue, Suite 1409, New York, New York 10151
.
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(c)
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Citizenship:
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Each
of Diker GP and Diker Management is a Delaware limited liability
company. Each of Charles M. Diker and Mark N. Diker is a United
States citizen.
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(d)
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Title
of Class of Securities:
Common
Stock (the "Common Stock").
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(e)
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CUSIP
Number:
719427106
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Page
6
Item 3. If this
statement is filed pursuant to Rules 13d-1(b) or 13d-2(b) or (c),
check whether the person filing is a:
(a)
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Broker
or dealer registered under Section 15 of the Act,
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(b)
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Bank as
defined in Section 3(a)(6) of the Act,
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(c)
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Insurance
Company as defined in Section 3(a)(19) of the Act,
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(d)
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Investment
Company registered under Section 8 of the Investment Company Act
of 1940,
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(e)
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Investment
Adviser in accordance with Rule 13d-1 (b)(1)(ii)(E),
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(f)
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Employee
Benefit Plan or Endowment Fund in accordance with 13d-1
(b)(1)(ii)(F),
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(g)
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Parent
Holding Company or control person in accordance with Rule 13d-1
(b)(1)(ii)(G),
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(h)
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Savings
Association as defined in Section 3(b) of the Federal Deposit
Insurance Act,
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(i)
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Church Plan
that is excluded from the definition of an investment company
under Section 3(c)(14) of the Investment Company Act of 1940,
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(j)
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Group, in
accordance with Rule 13d-1(b)(1)(ii)(J).
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If this
statement is filed pursuant to 13d-1(c), check this box:
x
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Item 4.
Ownership.
(a)
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Amount
Beneficially Owned:
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A. Diker GP,
LLC
(a)
Amount beneficially owned:
1,682,524
(b)
Percent of class: 11.94% The percentages used herein and in the
rest of Item 4 are calculated based upon the 14,095,727 shares of
Common Stock issued and outstanding according to the Company's
most recent report on form 10-Q or 10-K, as applicable.
(c)(i)
Sole power to vote or direct the vote: -0-
(ii)
Shared power to vote or direct the vote:
1,682,524
(iii)
Sole power to dispose or direct the disposition: -0-
(iv)
Shared power to dispose or direct the disposition:
1,682,524
B. Diker
Management, LLC
(a)
Amount beneficially owned: 1,682,524
(b)
Percent of class: 11.94%
(c)(i)
Sole power to vote or direct the vote: -0-
(ii)
Shared power to vote or direct the vote: 1,682,524
(iii)
Sole power to dispose or direct the disposition: -0-
(iv)
Shared power to dispose or direct the disposition: 1,682,524
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Page 7
Item 4.
Ownership.
(continued)
-
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C. Charles M.
Diker
(a)
Amount beneficially owned: 1,682,524
(b)
Percent of class: 11.94%
(c)(i)
Sole power to vote or direct the vote: -0-
(ii)
Shared power to vote or direct the vote: 1,682,524
(iii)
Sole power to dispose or direct the disposition: -0-
(iv)
Shared power to dispose or direct the disposition: 1,682,524
D. Mark N.
Diker
(a)
Amount beneficially owned: 1,682,524
(b)
Percent of class: 11.94%
(c)(i)
Sole power to vote or direct the vote: -0-
(ii)
Shared power to vote or direct the vote: 1,682,524
(iii)
Sole power to dispose or direct the disposition: -0-
(iv)
Shared power to dispose or direct the disposition: 1,682,524
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Item 5.
Ownership of Five Percent or Less of a Class.
Not
applicable.
Item 6.
Ownership of More than Five Percent on Behalf of Another Person.
As
the sole general partner of the Diker Funds, Diker GP, has the power
to vote and dispose of the shares of the Common Stock owned by the
Diker Funds and, accordingly, may be deemed the beneficial owner of
such shares. Pursuant to investment advisory agreements, Diker
Management serves as the investment manager of the Diker Funds.
Accordingly, Diker Management may be deemed the beneficial owner of
shares held by the Diker Funds. Charles M. Diker and Mark N. Diker
are the managing members of each of Diker GP and Diker Management,
and in that capacity direct their operations. Therefore, Charles M.
Diker and Mark N. Diker may be beneficial owners of shares
beneficially owned by Diker GP and Diker Management. The Reporting
Persons disclaim all beneficial ownership, however, as affiliates of
a Registered Investment Adviser, and in any case disclaim beneficial
ownership except to the extent of their pecuniary interest in the
shares. The Reporting Persons have elected to file Schedule 13G
nonetheless.
Item 7.
Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on By the Parent Holding Company.
Not
applicable.
Item 8.
Identification and Classification of Members of the Group.
See
item 2.
Item 9. Notice
of Dissolution of Group.
Not applicable.
Page 8
Item 10.
Certifications.
By signing below I
certify that, to the best of my knowledge and belief, the securities
referred to above were not acquired and are not held for the purpose
of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in
connection with or as a participant in any transaction having that
purpose or effect.
SIGNATURE
After reasonable inquiry
and to the best of my knowledge and belief, I certify that the
information set forth in this statement is true, complete and
correct.
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Date:
December 19, 2007
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DIKER GP, LLC
By: /s/ MARK N. DIKER
Name:
Mark N. Diker
Title: Managing Member
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DIKER
MANAGEMENT, LLC
By: /s/ MARK N. DIKER
Name:
Mark N. Diker
Title: Managing Member
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CHARLES
M. DIKER
, Individually
/s/ CHARLES M. DIKER
Name:
Charles M. Diker
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MARK N.
DIKER
,
Individually
/s/ MARK N. DIKER
Name:
Mark N. Diker
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Page 9
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