Leading Footwear Brand Zumnorde Chooses LiveArea for New BigCommerce Site and UX Redesign
November 09 2020 - 8:30AM
LiveArea, a global customer experience and commerce agency, and
business unit of PFSweb (NASDAQ: PFSW), has announced its
partnership with German footwear retailer Zumnorde to build and
launch a new digital store on BigCommerce and, through site
redesign, deliver more consumer-focused online user experiences.
Modernizing Zumnorde’s eCommerce environment, LiveArea will
transition the retailer from its legacy solution to a scalable
BigCommerce platform that can adapt to consumer demands with
reduced development complexity and enable investment in innovation.
The eCommerce platform will support Zumnorde’s expansion into new
markets across EMEA.
The new site will reflect the retailer’s award-winning in-store
experience and customer service to connect emotionally with online
buyers and create brand ambassadors. The site puts in place a
platform Zumnorde can build upon with customer experience
enhancements that will help bring the brand’s personality to the
digital space.
The win comes just weeks after LiveArea announced its expansion
into Europe’s DACH (Germany, Austria, and Switzerland) region.
Exceptional experiences
BigCommerce is one of the industry’s most versatile enterprise
commerce solutions, disrupting eCommerce as a software-as-a-service
leader for fast-growing, mid-market businesses. Combined with
LiveArea’s creative and user experience expertise, the new Zumnorde
solution will help the retailer address evolving consumer
expectations across all channels now and in the future.
“We are very excited to be working with LiveArea on the next
chapter of our digital journey,” said Bruno Zumnorde, Managing
Partner at Zumnorde. “It’s vital that we continue to deliver the
exceptional experiences that our loyal customers receive in our
stores, across all channels. This leading technology will enhance
our ability to react quickly and with flexibility to our customers’
preferences and deliver new and innovative commerce
experiences.”
“This is an exciting time to be working with Zumnorde and
BigCommerce,” commented Paul Lynch, Area Vice President &
Managing Director, LiveArea EMEA. “Zumnorde delivers an amazing
in-store experience, and we are delighted to have been selected by
Bruno and his executive team to elevate their digital experience
and unify their channels. Zumnorde is a progressive business and we
are proud to be a part of their next chapter of success.”
About LiveArea
LiveArea is a full-service, award-winning global customer
experience and commerce agency. We bring together a broad portfolio
of services for end-to-end solutions – from data-driven marketing
and omnichannel experience design through technology selection and
platform implementation, and orchestrated services, the next
evolution of managed services. Clients cover a variety of
verticals, including health and beauty; fashion and apparel;
luxury; consumer packaged goods, retail; automotive; and business
to business. For more information, visit www.LiveAreaCX.com
About PFSweb,
Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel experience
design through technology selection, platform implementation and
orchestrated services, and PFS for order fulfilment, contact
center, payment processing/fraud management, and order management
services – they provide solutions to a broad range of Fortune 500®
companies and household brand names such as Procter & Gamble,
L’Oréal USA, ASICS, Pandora, Ralph Lauren, Shiseido Americas, the
United States Mint, and many more. PFSweb enables these brands to
provide a more convenient and brand-centric online shopping
experience through both traditional and online business channels.
The company is headquartered in Allen, TX with additional locations
around the globe. For more information, visit www.pfsweb.com.
Investor Relations
Sean Mansouri, CFAGateway Investor
Relations1-949-574-3860PFSW@gatewayir.com
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