BRIDGEPORT, Conn., Sept. 9, 2013 /PRNewswire/ -- People's
United Bank, a subsidiary of People's United Financial, Inc.
(Nasdaq: PBCT), announced today the launch of a new television
advertising campaign that builds on People's United What
know-how can do SM branding introduced in
February 2012.
The new campaign -- Opening Doors for Our Customers --
focuses on how People's United Bank employees demonstrate their
know-how, whether working with a personal banking, wealth
management, or commercial customer. The two 30-second spots
illustrate how the bank helps customers accomplish everything from
buying a home to planning for a secure retirement and, for business
customers both large and small, achieving their goals. The two
spots feature bank employees – illustrating the energy and smart
thinking offered to their customers – walking seamlessly through
various home and business scenarios, each starting and ending in a
People's United Bank branch.
"The commercials are based on research conducted with customers,
employees and other stakeholders demonstrating that empathy and
expertise are characteristic of our relationships with our
customers," said Jack Barnes,
President and Chief Executive Officer of People's United. "Our new
campaign exemplifies both those characteristics and our spirit of
'know-how' coupled with a 'can-do' approach when servicing our
customers."
The commercials begin airing broadly in key markets, including
New England, New York and
Boston on September 9. Additionally, 16 customized,
15-second "Know-how Moments" are running through December during
Boston Bruins and Red Sox games on NESN for a total of 650 airings.
Complementary print, digital and "out of home" (OOH) advertisements
are also running across the bank's footprint in New York and New England. People's United
worked with the VIA agency of Portland,
ME to capture customers' experiences in the commercials.
People's United Bank is a subsidiary of People's United
Financial, Inc., a diversified financial services company with
$31 billion in assets. People's
United Bank, founded in 1842, is a premier, community-based,
regional bank in the Northeast offering commercial and retail
banking, as well as wealth management services through a network of
418 retail locations in Connecticut, New
York, Massachusetts,
Vermont, New Hampshire and Maine. Through its subsidiaries, People's
United Financial provides equipment financing, brokerage and
insurance services.
People's United Bank. What know-how can
do.SM
SOURCE People's United Bank