WowWee FlyTech(TM) Brings Disney's Tinker Bell to Life
October 15 2008 - 8:10AM
Marketwired
Disney's timeless fairy, Tinker Bell, is taking the fantasy of
Never Land to the actual skies with the help of WowWee's
award-winning FlyTech(TM) technology. WowWee, an Optimal Group
company (NASDAQ: OPMR) and leading developer of innovative hi-tech
consumer robotic and entertainment products, and Disney Consumer
Products have brought the sassy and spirited Tinker Bell character
to life, as a magical flying toy. Disney Fairies fans will get big
thrills as the Tinker Bell flyer flutters to store shelves this
month in anticipation of Walt Disney Pictures Tinker Bell releasing
on Disney DVD and Blu-Ray October 28th.
Perfect for indoor flight, the Tinker Bell flyer powered with
FlyTech technology features graceful flight patterns and enchanting
wing design and is an elegant, easy-to-use vertical flyer. She is
equipped with a flower wand remote controller designed specifically
for children's hands and a decorative stand for storage when she
needs to rest her wings. With the wand, users control the height
and speed of the Tinker Bell flyer with ease, allowing her to soar,
dive and glide. The wand also serves as a power source with an LED
charge indicator - 18 minutes of charging gives Tinker Bell a
magical power boost allowing for up to 4 minutes of flight.
The Tinker Bell flyer is constructed of light-weight,
crash-resistant materials that prevent her from getting into
mischief. As an ideal introduction to flight, she will entertain
and delight children by allowing them to interact with a "real"
Disney character. Dual-band infrared controls also allow users to
fly up to two Tinker Bell flyers together in one room.
WowWee's award-winning FlyTech line of aeronautical products
launched in 2007 with FlyTech Dragonfly(TM), the world's first
commercially available radio-controlled ornithopter and one of TIME
Magazine's "Best Inventions of the Year" (2007). Featuring the same
dual wing design to provide lift and propulsion, the Tinker Bell
flyer from FlyTech brings the magic of flight to a young generation
of girls. The FlyTech line includes FlyTech Bladestar(TM), the
first flying toy with sensor-based navigation, and other vertical
indoor flyers including the FlyTech Bat(TM) and FlyTech Dragon(TM).
The line also includes the FlyTech Butterfly(TM), FlyTech
Mosquito(TM) and FlyTech Moth(TM) - flyers that feature a simple
launching dock instead of a remote controller.
The Tinker Bell flyer from FlyTech is available for the
suggested retail price of $39.99 at major retailers nationwide
including Toys"R"Us, Wal-Mart, Radio Shack, Amazon.com,
BarnesandNoble.com, and DisneyShopping.com. The Tinker Bell flyer
is appropriate for ages 6 years and up and requires 4 "AA"
batteries (not included).
About Disney Fairies
Disney Fairies is rooted in Disney's rich heritage of children's
storytelling. The franchise builds upon the enormous popularity of
Tinker Bell and introduces girls to her secret, magical world and a
new circle of enchanting fairy friends - each with an incredibly
diverse talent, personality and look. Launched just three years
ago, the franchise generated $800 Million in global retail sales in
2007 and boasts a thriving publishing and lifestyle merchandising
program. To date, over 385 Disney Fairies books have published
worldwide in 55 countries selling nearly 12 million copies; Disney
Fairies magazines have sold 6 million copies in 40 countries and an
array of products from apparel and toys to electronics, home decor
and stationery has extended storylines into many girls' homes
across the globe. Fans have created more than 7 million
personalized Fairy avatars that can now take flight in the virtual
world of Pixie Hollow (www.PixieHollow.com). A series of four
animated films is planned for release on Disney DVD beginning with
the first one this Fall, Walt Disney Pictures Tinker Bell which
will also release theatrically in select international markets.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business
segment of The Walt Disney Company (NYSE: DIS) that extends the
Disney brand to merchandise ranging from apparel, toys, home decor
and books and magazines to interactive games, foods and beverages,
stationery, electronics and fine art. This is accomplished through
DCP's various lines of business which include: Disney Toys, Disney
Apparel, Accessories & Footwear, Disney Food, Health &
Beauty, Disney Home and Disney Stationery. Other businesses
involved in Disney's consumer products sales are Disney Publishing
Worldwide, the world's largest publisher of children's books and
magazines, and disneyshopping.com, the company's official shopping
portal. The Disney Store retail chain, which debuted in 1987, is
owned and operated by unaffiliated third parties in North America
and Japan under a license agreement with The Walt Disney Company.
Disney owns and operates the Disney Store chain in Europe. For more
information, please visit www.disneyconsumerproducts.com.
About WowWee
WowWee, an Optimal Group company, is a leading designer,
developer, marketer and distributor of innovative hi-tech consumer
robotic and entertainment products. The WowWee group of companies
maintains operations in Hong Kong, La Jolla, California and
Montreal, Quebec.
For more information, visit the company's website at
www.wowwee.com.
MULTIMEDIA AVAILABLE:
http://media3.marketwire.com/em/3689
http://media3.marketwire.com/em/3690
Contacts: Press Contact: Nidia Tatalovich Disney Consumer
Products 818-544-0399 nidia.tatalovich@disney.com WowWee Contact:
Mike Rush 360 Public Relations 617-585-5792
mrush@360publicrelations.com
Optimal (NASDAQ:OPMR)
Historical Stock Chart
From Jun 2024 to Jul 2024
Optimal (NASDAQ:OPMR)
Historical Stock Chart
From Jul 2023 to Jul 2024